The Pellucid Perspective - November 2012 - (Page 13)
INDUSTRY SCORECARD
October golf weather impact: Giving back some of our season gains
O
ctober once again proved that “no tree grows forever to the sky” as Golf Playable Hours (GPH) registered down 5% vs. the same period last year at the national level. That continued the slight erosion in the national Year-to-Date (YtD) GPH favorability to +9% vs. the comparable year ago period. The
October YtD 2012
YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (Sep ’12) YtD % Utilization Rate Pt. Chng vs. YA (Sep ’12)
YtD +9% 17:1 34 2 51% –1 pts
regional breadth for the YtD period continues to be widely favorable at 17:1 with 34 regions having favorable weather against 2 regions with unfavorable weather (the remaining 9 in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, the favorable weather continues to be slightly more favorable for weekdays vs. weekends. For the full-year, we saw a slight dip in the continued positive outlook for the balance of the year, but are still forecasting a positive for the entire year. The values for the above two metrics as well as market-level Utilization for the preceding month are available to Pellucid Publications Members via the Client section at the Pellucid website (go to www.pellucidcorp.com for information or to subscribe). Looking back on September rounds played (as reported by Golf Datatech/NGF) to calculate the facility % Utilization Rate (UR), rounds demand (+5%) outpaced the flat weather results (0%), resulting in a healthy UR increase for the month to 55%, which is 3 points higher than the 2011 year-end value. For the YtD period, the UR gained ground but still lags year ago at 51%, comprised of a healthy increase in rounds demand (+7%) slightly trailing even better weather (+10%). At the market level for the YtD period, negative market breadth continued at a 1:2 ratio with 10 markets beating the weather vs. 17 trailing it and the remaining 34 markets falling in the neutral zone of The Pellucid PersPecTive
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Table of Contents for the Digital Edition of The Pellucid Perspective - November 2012
The Pellucid Perspective - November 2012
Table of Contents
Are you missing your calling?
A tale of two cities
Debit or credit? Save either way
Tucson municipal courses at risk
Economy, discounting pressure challenge Tucson market
October golf weather impact: Giving back some of our season gains
TopGolf proposal for takeover of El Segundo range operation encounters opposition
4 more years – wither goeth golf?
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