The Pellucid Perspective - January 2013 - (Page 11)

INDUSTRY SCORECARD December golf weather impact: 2012 a year for the record books! D ecember weather was a solid finish to a record year as Golf Playable Hours (GPH) registered up 2% vs. the same period last year at the national level. That maintained the strong favorability in the national Year-to-Date (YtD) GPH at +8% vs. the comparable year ago period. The regional breadth for the YtD period finished widely favorable at 36:1 with 36 regions having favorable weather against 1 region December YtD 2012 YtD YtD Capacity Rds, % Chng vs. YA +8% YtD Up/Down Breadth Ratio 36:1 # of Regions Up # of Regions Down YtD % Utilization Rate (Nov ’12) YtD % Utilization Rate Pt. Chng vs. YA (Nov ’12) www.PellucidCorp.com 36 1 51% –1 pts with unfavorable weather (Hawaii was the lone underperformer, the remaining 8 in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-ofweek, the favorable weather was slightly more skewed to weekdays vs. weekends. For the full-year forecast, our previous calls that early season favorability would hold up were accurate based on the finish reported above. The values for the above two metrics, the monthly timeseries for the entire year as well as market-level Utilization for the preceding month are available to Pellucid Publications Members via the Client section at the Pellucid website (go to www.pellucidcorp.com for information or to subscribe). Looking back on November rounds played (as reported by Golf Datatech/NGF) to calculate the facility % Utilization Rate (UR), rounds demand (+3%) outpaced the weather decline (-7%), resulting in a UR level for the month of 57% (solid!) which handily beat the benchmark 2011 year-end value (+5 pts). For the YtD period, the UR held its own (51%) but still lags year ago by 1 point comprised of a healthy increase in rounds demand (+6%) slightly trailing even better weather (+8%). At the market level for the YtD period, the UR breadth continued in the negative with a 1:2 ratio of favorable/unfavorable markets (comprised of 8 markets up vs. 15 down and 38 in the neutral zone), as most markets have been unable to keep pace on the rounds demand side against the incredible and The Pellucid Perspective 11 http://www.pellucidcorp.com http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - January 2013

The Pellucid Perspective - January 2013
Contents
A Pellucid Preview of the 2012 State of the Industry
Boom times for golf course brokers
Show time: Happy days are here again?
Sharp Park wins
Private owner launches another attack on municipal course tax exemptions
December golf weather impact: 2012 a year for the record books!
Goofy had company in Orlando course developers
Dallas negotiating for construction of new championship course
“Customer co-production” worth looking into for golf

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