Pellucid Perspective - March 2013 - (Page 11)

INDUSTRY SCORECARD February golf weather impact: No surprise...down Playable Hours (GPH) registered down 14% vs. Year Ago (YA) at the national level. For the Year-to-Date Period (YtD), the GPH comparative measure now stands at -13%. For the YtD period at the national level, that is comprised of a breadth ratio of 1:7 with 2 regions having favorable weather against 14 regions with unfavorable weather (3 regions are in the neutral A February YtD 2013 YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (Dec ’12) YtD % Utilization Rate Pt. Chng vs. YA (Jan ’13) YtD –14% 1:7 2 14 51% 0 pts s we outlined in the 2012 State of the Industry report, given the phenomenal weather in 2012 (particularly first quarter), February was doomed to disappoint as Golf zone of +/- 2% and the remaining 26 regions are out-of-season). Looking at YtD weather impact performance by day-of-week, the unfavorable weather was slightly more skewed to weekdays vs. weekends, which is a slight positive mitigation. For the fullyear forecast, our February update suggests that the year-to-year weather comparison will give back all of the 2012 favorability…..and then some. Te values for the above two metrics, the monthly timeseries for the entire year as well as market-level Utilization for the preceding month are available to Pellucid Publications Members via the Client Login section at the Pellucid website (go to www.pellucidcorp.com for information or to subscribe). Looking back on January rounds played (as reported by Per- formanceTrak) to calculate the facility % Utilization Rate (UR), rounds demand (-12%) roughly equaled the unfavorable weather (-13%), resulting in a UR level for the month of 51% which is similar to the benchmark 2012 year-end value of 51%. For the YtD period, the figures are the same since January is the YtD. Jim Koppenhaver comments, “Te optimists in the crowd will say that “we held utilization in February,” meaning we didn’t lose more rounds than the weather unfavorability, which is a true statement. January and February are setting up what will be a recurring theme in 2013, which is, “How do we make the most of what we know are going to be unfavorable weather comps compared to a near-record weather year in 2012?” Te WWW.PELLUCIDCORP.COM THE PELLUCID PERSPECTIVE 11 http://www.pellucidcorp.com http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of Pellucid Perspective - March 2013

Pellucid Perspective - March 2013
Contents
3rd party management barriers falling at private clubs?
A need for technology restraint in golf
Course lures golf ’s missing generation
Picking the ‘low-hanging fruit’
February weather golf impact: No surprise...down
Portland golf has slight edge on Nike neighbor
Court approves sale of Paulson-owned resorts to Government of Singapore fund
Readers respond to ‘part-time golf ’
Casey at the bat

Pellucid Perspective - March 2013