The Pellucid Perspective - May 2013 - (Page 12)
INDUSTRY
SCORECARD
April golf weather impact:
Not as bad as March, but off
double digits
A
pril extended the streak of double-digit deficits vs. last
year’s weather to four as Golf Playable Hours (GPH)
came in at -16% vs. Year Ago (YA) at the national level.
For the Year-to-Period (YtD), the GPH comparative measure
improved slightly to “only” -25%. For the YtD period, the regional breadth ratio is negative at 1:6, with 5 regions having
favorable weather against 31 regions with unfavorable weather
April YtD 2013
YtD Capacity Rds, % Chng vs. YA
YtD Up/Down Breadth Ratio
# of Regions Up
# of Regions Down
YtD % Utilization Rate (Mar ’13)
YtD % Utilization Rate Pt. Chng vs. YA (Mar ’13)
12 The Pellucid PersPecTive
YtD
–25%
1:6
5
31
64%
+13 pts
(9 regions are in the neutral zone of +/- 2%). Looking at YtD
weather impact performance by day-of-week, the unfavorable
weather continued the trend of being only slightly more skewed
to weekdays vs. weekends. For the full-year forecast, our April
update deteriorated further, meaning that 2013 is projected
to come in even lower than the 2011 base year, which 2012
beat handily. The values for the
above two metrics, the monthly
Our April update
timeseries for the entire year as
deteriorated
well as market-level Utilization
for the preceding month are
further, meaning
available to Pellucid Publicathat 2013 is
tions Members via the Client
Login section at the Pellucid
projected to
website (go to www.pellucidcome in even
corp.com for information or to
subscribe).
lower than the
Looking back on March
2011 base year.
rounds played, as reported by
Golf Datatech, to calculate the
facility % Utilization Rate (UR), rounds demand (-23%) outperformed the unfavorable comparative weather (-46%), resulting
in a UR level for the month of 73%, which is 22 points higher
than the benchmark 2012 year-end value of 51%. For the YtD
period, the trend is similar, with rounds declines (-15%) less
May 2013
http://www.pellucidcorp.com
http://www.pellucidcorp.com
Table of Contents for the Digital Edition of The Pellucid Perspective - May 2013
The Pellucid Perspective - May 2013
Contents
The battle for the soul of golf
Is it time for nine?
Who’s that knocking at your door?
Dire participation projections inspire “Tour Test” concept
Familiar faces in new golf industry places
April golf weather impact: Not as bad as March, but off double digits
San Diego: America’s healthiest golf market?
Escalante Golf to buy 4 Houston area clubs
The big Why-Me-jian
The Pellucid Perspective - May 2013
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
https://www.nxtbookmedia.com