The Pellucid Perspective - July 2013 - (Page 14)

INDUSTRY SCORECARD June golf weather impact: Flat, but encouraging J une weather registered slightly below 2012 but is statistically flat, as Golf Playable Hours (GPH) came in at -1% vs. Year Ago (YA) at the national level. For the Year-toPeriod (YtD), the GPH comparative measure continued to improve but still rests at -13%. The YtD regional breadth ratio is negative at 1:4 with 8 regions having favorable weather against 30 regions with unfavorable weather (7 regions are in the neutral zone of +/- 2%). Looking at YtD weather impact perfor- June YtD 2013 YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (May ’13) YtD % Utilization Rate Pt. Chng vs. YA (May ’13) 14 The Pellucid PersPecTive YtD –13% 1:4 8 30 55% +3 pts mance by day-of-week, the unfavorable weather tilted decidedly to weekdays vs. weekends (which helps soften the blow slightly). For the full-year forecast, our June update deteriorated slightly and continues to show that we’ll give back all of 2012’s favorability and then some by year end. The values for the above two metrics, the GPH results by individual day-of-the-week, the monthly timeseries for the entire year, as well as market-level Utilization Rates, are available to Pellucid Publications Members via the Client Login section at the Pellucid website (go to for information or to subscribe). Looking back on May rounds played, as reported by Golf Datatech, to calculate the facility % Utilization Rate (UR), rounds demand (-6%) was slightly greater than the weather decline (-3%), resulting in a UR level for the month of 50%, which is 1 point below the benchmark 2012 year-end value of 51%. For the YtD period, the measure is favorable with a lower rounds decline rate (-12%) vs. the weather decline rate (-17%), producing a UR of 55% or up 3 points vs. 2012 year-end. Jim Koppenhaver comments, “While I knew that 2013 was going to be tough on the weather front when comparing to 2012, I didn’t think that come June we’d be cheering for basically a non-negative result on the GPH measure, but that’s what we’ve got. It’s also normal that weather variation magnitude is muted during the summer months as temperature becomes less of a factor (although Heat Index does come July 2013

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2013

The Pellucid Perspective - July 2013
GolfNow buys FORE! Reservations
An inside look at the Fore!-GolfNow deal
FORE! Reservations sells to GolfNow? Preposterous!
PGA of America, Tour (reluctantly) accept anchoring rule
An ominous April for equipment sales
Pace of play campaign picking up speed
June golf weather impact: Flat, but encouraging
Boomers boost Sunshine State market, but clouds looming on the horizon
Cliffs Communities emerge from bankruptcy, Tiger’s course still on hold
Golf fights back, finally

The Pellucid Perspective - July 2013