The Pellucid Perspective - August 2013 - (Page 13)

INDUSTRY SCORECARD July golf weather impact: Finally, a weather-favorable month vs. ’12 J uly marked the first month to beat the 2012 results as Golf Playable Hours (GPH) came in at +4% vs. Year Ago (YA) at the national level. For the Year-to-Date period (YtD), the GPH comparative measure continued to improve but remains in double-digit negative territory at -10%. Interestingly, July YtD 2013 Month Capacity Rds, % Change vs. YA YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD +4% –10% 1:5 7 32 YtD % Utilization Rate (June ’13) 51% YtD % Utilization Rate Pt. Chng vs. YA (June ’13) 0 pts www.PellucidcorP.com the YtD regional breadth ratio decayed slightly even in the face of the better weather, registering 1:5 with 7 regions having favorable weather against 32 regions with unfavorable weather (6 regions are in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, the unfavorable weather continues to be slightly more concentrated in weekdays vs. weekends (which is a slightly positive mitigating factor for golf ). For the full-year forecast, our July update improved by almost a point, which suggests that 2013 is on track to basically give back all of 2012’s weather favorability. The values for the above two metrics, the GPH results by individual day-of-theweek, the monthly timeseries for the entire year as well as market-level Utilization Rates are available to Pellucid Publications Members via the Client Login section at the Pellucid website (go to www.pellucidcorp.com for information or to subscribe). Looking back on June rounds played, as reported by Golf Datatech, to calculate the facility % Utilization Rate (UR), rounds demand (-4%) failed to match the neutral weather performance (-1%), resulting in a UR level for the month of 50%, which is 1 point below the benchmark 2012 year-end value of 51%. For the YtD period, the measure is basically flat with a rounds decline rate (-14%) basically matching the weather decline rate (-13%), producing a UR of 51% or off 1 point vs. 2012 year-end. Jim Koppenhaver comments, “It was 6 months in coming The Pellucid PersPecTive 13 http://www.pellucidcorp.com http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - August 2013

The Pellucid Perspective - August 2013
Contents
Say good-bye to Ladies Day?
2013 mid-year review: Anyone get the license place of that truck?
The true cost of barter
Snowboarding is to skiing as ??? is to golf
New private club buyer/investor emerges
Skybrook Golf Club, Charlotte Golf Links owe millions, placed in receivership
July golf weather impact: Finally, a weather-favorable month vs. ’12
Finding golfers no circus act in Sarasota
Random shots

The Pellucid Perspective - August 2013

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