The Pellucid Perspective - August 2013 - (Page 18)
THE LAST WORD
Random shots
G
olf Channel announcer Rich Lerner typically discusses birdies and
bogeys, not broadcast deals, but he
left no doubt about his feelings regarding the USGA’s blockbuster announcement that they have signed a 12-year deal
with FOX and its new FOX Sports network to broadcast the US Open, Senior
Open, US Amateur and Women’s Open
golf tournaments. During an analyst
talk-fest on the eve of the PGA Championship, Lerner worked in a quick dig
at the USGA between speculation over
whether Tiger could hit some fairways
and finally win another major. I’m paraphrasing here, but basically Lerner said
the timing of the USGA announcement,
on the very eve of the PGA of America’s
signature event, was at best tacky, and at
worst a childish payback to the PGA for
publicly opposing the USGA and R&A
ban on the anchored stroke.
The intimation that USGA Executive Director Mike Davis and President
Glen Nager may have shared a wink and
a low five as the timing of the Open announcement was discussed is probably
not too far-fetched. On the other hand,
it’s even more obvious that Lerner, as an
employee of The Golf Channel, a subsidiary of Comcast and NBC, was feeling
his employers’ pain at losing their marquee golf event to, of all people, FOX,
home of Homer Simpson, NASCAR
and devotees of the radical right news
slant everywhere. Michael Bamberger of
Sports Illustrated and SI.com speculated
that the USGA’s motivation in handing
the Open broadcast rights over to FOX
was not merely due to the fact that FOX
reportedly doubled NBC’s going rate of
$50 Million a year, but also provided a
branding opportunity to expand golf ’s
viewership from the current golf-centric
audience to those NASCAR and Simpsons buffs who think “plus fours” refers to
a new buffet offering at the local diner.
Amid some speculation about who
might replace Johnny Miller as the voice
of the US Open (maybe Johnny Miller?),
my colleague Harvey Silverman posited
the horrifying thought that FOX might
18 The Pellucid PersPecTive
give their lead baseball analyst Tim McCarver a seat in the Open broadcast
booth. Egged on by Harvey, I toyed with
the idea of suggesting some potential
McCarver-isms that might result - there
is no shortage of material to base those
on, since a quick Google search of “McCarver quotes” unearthed dozens of inane
statistical or circumstantial observations
such as “It’s the guys who can breathe.
It’s the guys who have moisture in their
mouth. It’s hard. The water goes down in
lumps.” Finally I decided that most real
baseball fans, like myself, have mastered
the art of tuning McCarver out lest we
do damage to our TV sets, and wouldn’t
Finally I decided that most
real baseball fans, like
myself, have mastered the
art of tuning McCarver
out lest we do damage to
our TV sets, and wouldn’t
really understand the
reference.
really understand the reference. When it
comes to malaprops, and McCarver’s are
legion, he’s no Yogi Berra.
Living in San Diego, the home of
the Padres and the Chargers, the sports
pages of the local paper can be pretty
dismal reading. Lately it’s become even
more so, with the reams of copy related to Performance Enhancing Drugs
(PEDS), some of which has affected Padres players, which begs the question of
how far back they’d be in the standings
if their players weren’t juicing? Golf has
its problems, but despite periodic “We
test too” affirmations from Tim Finchem,
nobody of any stature has been collared
for PEDS. Leave it to golf to be different
- the PEDS issue in golf centers around
a multi-layered, surlyn-covered spheroid
known merely as “The ball.” Now that the
ever-vigilant USGA and R&A have put
the anchored putting stroke on the no-fly
list as of 2016, the modern golf ball finds
itself accused of being the chief culprit in
the game’s on-course ills. The ball, and
the distance it flies, have been blamed
for everything from skyrocketing course
construction and maintenance costs to
slow play. Jack Nicklaus, who seems to
pick a cause a month to champion lately,
recently opined that today’s performanceenhanced balls create logjams on par-5’s
because more people can reach them in
two shots (or think they can), errant shots
require more time to locate in the second
cut of rough or the woods, and players
have to allow more time (or think they
do) to allow the group ahead of them to
move out of range. There may be something to all that, but I suspect that the
furor over the anchored stroke will be a
mere blip on the golf radar screen compared to the controversy and legal wrangling that a roll-back on the ball would
instigate. And, as Eagle Golf CEO Joe
Munsch recently wrote to the USGA’s
Nager, his customers, and those of other operators, are not one bit concerned
about their shots going “too far.”
Speaking of the equipment industry, I
recently wrote an article on golf industry manufacturers located in the San Diego area for a local magazine. Articles
in numerous golf industry publications,
including The Pellucid Perspective, have
detailed the difficulties facing many of
the industry’s equipment manufacturers
in today’s business environment, with declining play and participation, economic
woes both domestically and abroad,
Asian counterfeiters, etc. Cobra/Puma
Golf President Bob Philion had perhaps
the most colorful description of life in the
golf equipment trenches, saying “The golf
industry is like a knife fight these days.
Fortunately, we like our knife.” This is being written on the eve of the final Sunday
of the PGA Championship, so you heard
this here first (and probably for the only
time), but if Cobra endorsee Jonas Blixt
has his name on the Wanamaker Trophy
by the time this is published, Philion and
company will like their knife even better.
—Jim Dunlap
August 2013
Table of Contents for the Digital Edition of The Pellucid Perspective - August 2013
The Pellucid Perspective - August 2013
Contents
Say good-bye to Ladies Day?
2013 mid-year review: Anyone get the license place of that truck?
The true cost of barter
Snowboarding is to skiing as ??? is to golf
New private club buyer/investor emerges
Skybrook Golf Club, Charlotte Golf Links owe millions, placed in receivership
July golf weather impact: Finally, a weather-favorable month vs. ’12
Finding golfers no circus act in Sarasota
Random shots
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