The Pellucid Perspective - October 2013 - (Page 10)

INDUSTRY SCORECARD September golf weather impact: Positive month caps positive Q3 S eptember finished the Q3 trifecta of positive (but not spectacular) weather as Golf Playable Hours (GPH) came in at +2% vs. Year Ago (YA) at the national level. For the Year-to-Period (YtD), the GPH comparative measure continued to improve but remains in negative territory at -7%. Interestingly, the YtD regional breadth ratio deteriorated slightly, registering at September YtD 2013 YtD Month Capacity Rds, % Change vs. YA +2% YtD Capacity Rds, % Chng vs. YA –7% YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down 1:5 6 30 YtD % Utilization Rate (Aug ’13) 52% YtD % Utilization Rate Pt. Chng vs. YA (Aug ’13) +1% 10 The Pellucid PersPecTive 1:5 with 6 regions having favorable weather against 30 regions with unfavorable weather (9 regions are in the neutral zone of +/- 2%). Looking at YtD weather impact performance by dayof-week, the unfavorable weather continues to be slightly more concentrated in weekdays vs. weekends (unfortunately the best comparative weather day this season has been Mondays, go figure). For the full-year forecast, our August update suggests we’ve made up as much ground as we’re going to for the year. The values for the above two metrics, the GPH results by day-of-the-week, the monthly timeseries for the entire year as well as market-level Utilization Rates are available to Pellucid Publications Members via the Client Login section at the Pellucid website (go to www. for information or to subscribe). Looking back on August rounds played as reported by Golf Datatech to calculate the facility % Utilization Rate (UR), rounds demand (+3%) slightly outpaced the positive weather performance (+2%), resulting in a UR level for the month of 52%, which is 1 point better than the benchmark 2012 year-end value. For the YtD period, the measure remained slightly up with a rounds decline rate (-6%) slightly beating the weather decline rate (-8%) producing a UR of 52% or up 1 point vs. 2012 year-end. Jim Koppenhaver comments, “A couple of encouraging things are happening here in analyzing the September and Q3 weather figures and the August rounds response. On the weather front, we needed a positive quarter for the health of the average operaOctober 2013

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2013

The Pellucid Perspective - October 2013
Are golf ’s nonprofit “emperors” fiddling while Rome burns?
Seniors in their golden years, but are you?
A new determinant on “weather” golfers play or not?
Golf needs a voice in the regulatory process
September golf weather impact: Positive month caps positive Q3
Established SF courses leap-frog larger markets
ClubCorp IPO shares priced lower than expected at opening, rise 10% in debut
The show must go on

The Pellucid Perspective - October 2013