The Pellucid Perspective - December 2013 - (Page 10)

INDUSTRY SCORECARD November golf weather impact: Mother Nature gives golf the "cold shoulder" N ovember blew in and out like a cold dose of reality as Golf Playable Hours (GPH) came in at -11% vs. Year Ago (YA) at the national level. For the Year-to-Period (YtD), the GPH comparative measure gave back some of the Q3 gains, registering at -6% through November. The YtD regional breadth ratio continues to be negative, registering at 1:5 with 6 regions November YtD 2013 Month Capacity Rds, % Change vs. YA YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (Oct '13) YtD % Utilization Rate Pt. Chng vs. YA (Oct '13) 10 The Pellucid PersPecTive YtD -11% -6% 1:5 6 29 52% +1 pt having favorable weather against 29 regions with unfavorable weather (10 regions are in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, we see a slight bias in the unfavorable GPH results toward weekdays vs. weekends (one small saving grace). For the full-year forecast, our November update shows that we slid backwards slightly in our projection of where we'll finish compared to last year (driven in part by the negative November comps and the December forecast not looking appreciably better). The values for the above two metrics, the GPH results by day-of-the-week, the monthly timeseries for the entire year as well as market-level Utilization Rates are available to Pellucid Publications Members via the Client Login section at the Pellucid website. (Go to www.pellucidcorp. com for information or to subscribe). Looking back on October rounds played as reported by Golf Datatech to calculate the facility % Utilization Rate (UR), rounds demand (+4%) significantly lagged the positive weather performance (+7%), resulting in a UR level for the month of 50% which is 2 points behind the benchmark 2012 year-end value. For the December 2013

Table of Contents for the Digital Edition of The Pellucid Perspective - December 2013

The Pellucid Perspective - December 2013
Back to the future for golf course owners
Winds of change blowing in tee time sales world
An “Island” of creative thinking in player development
Europe follows US lead
November golf weather impact: Mother Nature gives golf the “cold shoulder”
Boston, MA: Red Sox nation plays golf too
OB Sports chosen to operate Tucson muni courses
Too tough to chew

The Pellucid Perspective - December 2013