The Pellucid Perspective - January 2014 - (Page 11)

INDUSTRY SCORECARD December golf weather impact: Significant down month closes year of downs D ecember ushered out a not-great weather year as Golf Playable Hours (GPH) came in at -28% vs. Year Ago (YA) at the national level. For the Year-to-Period (YtD), the GPH comparative measure suffered slightly, finishing the year at -6%. The YtD regional favorable/unfavorable breadth ratio also widened to the negative, registering at 1:6 with 5 re- December YtD 2013 Month Capacity Rds, % Change vs. YA YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD -27% -6% 1:6 5 31 YtD % Utilization Rate (Nov '13) 52% YtD % Utilization Rate Pt. Chng vs. YA (Nov '13) 0 pt www.PellucidCorp.com gions having favorable weather against 31 regions with unfavorable weather (9 regions finished in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, we closed the year with both weekdays and weekends registering declines but weekdays having a larger deficit in GPH compared to last year (one small saving weather grace). For the full-year forecast, our December finish of -6% was directionally correct vs. our January forecast and also compared favorably to our magnitude call of -8% at the national level which we made at the 2013 PGA Show State of the Industry (SoI) presentation. The values for the above two metrics, the GPH results by day-of-the-week, the monthly timeseries for the entire year as well as market-level Utilization Rates are available to Pellucid Publications Members via the Client Login section at the Pellucid website (go to www. pellucidcorp.com for information or to subscribe). Looking back on November rounds played as reported by Golf Datatech to calculate the facility % Utilization Rate (UR), rounds demand (-11%) matched exactly the negative weather performance (-11%), resulting in a UR level for the month of 51%, which is very close to the benchmark 2012 year-end value. For the YtD period the measure remained slightly up with a rounds decline rate (-5%) slightly beating the weather decline rate (-6%), producing a UR of 52% or also basically flat vs. the 2012 year-end value. Jim Koppenhaver comments, "2013 went out with a bang The Pellucid PersPecTive 11 http://www.pellucidcorp.com http://www.pellucidcorp.com http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - January 2014

TOC
2013: Farewell vs. good riddance – Industry bends but doesn't break
GolfNow's PMP sales pitch: Join or be stolen from
College Golf Pass aims to close golf's participation "doughnut hole"
Gender-based golf promotions carry risk
Orlando – Golf Central USA
December golf weather impact: Significant down month closes year of downs
Development restraint buoys Miami golf market
GreatLife expands business model into 3rd state
The PGA Show – just like a box of chocolates

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