The Pellucid Perspective - July 2014 - (Page 13)

INDUSTRY SCORECARD June golf weather impact: Matching (an unspectacular) last year J une hung on by the slimmest of margins to make it 4 consecutive favorable months as Golf Playable Hours (GPH) came in at +0.7% vs. Year Ago (YA) at the national level. For the Year-to-Period (YtD), the GPH comparative measure inched closer to dead even, registering -0.3% compared to 2013 (which, remember, was not a weather season to remember, at least fondly). The YtD regional positive/negative breadth ratio remains in the positive position at 2.0:1 with 24 regions having favorable weather against 12 regions with unfavorable weather (9 regions finished in the neutral zone of +/- 2%. Looking at June YtD 2014 YtD Month Capacity Rds, % Change vs. YA +0.7% YtD Capacity Rds, % Chng vs. YA -0.3% YtD Up/Down Breadth Ratio 2.0:1 # of Regions Up 24 # of Regions Down 12 YtD % Utilization Rate (May '14) 52% YtD % Utilization Rate Pt. Chng vs. YA (May '14) -1 pt WWW.PELLUCIDCORP.COM YtD weather impact performance by day-of-week, the other encouraging indicator is that weekends are showing a slight gain in GPH being offset by a slight deficit in weekdays. June's results didn't significantly improve the year-end weather impact forecast which is still calling for a worse weather year than 2014 at the national level (so much for NGF's published opinion that "2014 can't be worse than 2013"). We're now also tracking the YtD GPH vs. the 10-yr average (gives a better absolute indicator than "down vs. a poor previous year" or "up against a stellar previous year") and that's also tracking well below norm. Pellucid's call for the 2014 full-year comparative GPH for Total US, the comparison to the 10-yr average and the day-of-week breakdowns are available to Pellucid Publications Members via the Client Login section at the Pellucid website (go to www. pellucidcorp.com for information or to subscribe, we'll send you a sample of the 2014 Q1 actual results to review). Looking back on May rounds played as reported by Golf Datatech/NGF to calculate the facility % Utilization Rate (UR), we see the flat rounds demand results (+1%) trailed the weather performance (+3%), resulting in a drop in the UR level for the month vs. the 2013 year end benchmark. For the YtD period we see the slight rounds demand decline now slightly trailing the marginal GPH decline, which produces a 1 point THE PELLUCID PERSPECTIVE 13 http://www.pellucidcorp.com http://www.pellucidcorp.com http://WWW.PELLUCIDCORP.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2014

The Pellucid Perspective - July 2014
TOC
Big money players change seats at golf's table
Lessons golf can learn from skiing
Game improvement efforts increasingly important to golf industry
Course finds solution to drought-ravaged turf
'Soulful' salvation for local golf treasure
June golf weater impact: Matching (an unspectacular) last year
Partly sunny for Seattle operators
Investors buying, reinvirgorating troubled clubs, NYTimes article says
Musings from couch and cart

The Pellucid Perspective - July 2014