The Pellucid Perspective - May 2015 - (Page 11)

INDUSTRY SCORECARD April golf weather impact: Put another month in the "plus" column A t the national level, April registered a meaningful uptick as Golf Playable Hours (GPH) registered up 8% vs. Year Ago (YA) at the national level. That result kept the Yearto-Date (YtD) up double-digits at +11% vs. YA. The YtD regional positive/negative breadth ratio moved strongly to positive at 8:1 with 33 regions having favorable weather against 4 regions with unfavorable weather (8 regions fell in the neutral zone of +/- 2%, with all 45 regions now "in season"). Looking at YtD weather impact performance by day-of-week, favorability continues to be stronger in weekdays vs. weekends which will somewhat mute the rounds impact. Looking to the year-end forecast April YtD 2015 Month Capacity Rds, % Change vs. YA YtD Capacity Rds, % Chng vs. YA YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down +8% +11% 8:1 33 4 YtD % Utilization Rate (Mar '15) 47% YtD % Utilization Rate Pt. Chng vs. YA (Mar '15) -6 pt for GPH, the current call remains similar to '14 and continues to track behind the 10-yr average. You'll notice this month that we've changed from publishing the actual figures for each region in the map to graphics. That's twofold: This is an easier read for someone just scanning the magazine and we figure that by not putting the figures in the public domain we'll get at least a few of you who value them to sign up for the report. Building on that theme, the underlying regional results for the current month and YtD, the supporting figures for the 2015 full-year comparative GPH for Total US, the comparison to the 10-yr average and the day-of-week breakdowns are available to Geographic Weather Impact Analysis tracking purchasers or Pellucid Publications Members via the Client Login section at the Pellucid website (go to for information or to subscribe; for information-seekers we'll send you a sample of the '14 1st half actual results to review). Looking back at March rounds played as reported by Golf Datatech/NGF to calculate the facility % Utilization Rate (UR), the basically flat rounds demand results (+1%) significantly trailed a double-digit increase in GPH (+24%) resulting in a steep drop in Utilization for the month (ouch, lost an opportunity). For the YtD period, the flat rounds performance similarly trail strong positive GPH figures resulting in a big decline The Pellucid PersPecTive 11

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2015

Third party tee time space battles heat up
NGCOA draws flak on owners’ message board
GPS Industries, Club Car forge rare GPS success story
“Paces” of play a healthy alternative for golf?
Flying Tee aims to top Topgolf with debut facility
April golf weather impact: Put another month in the “plus” column
Denver: Profits not Rocky Mountain high, but better than most
ClubCorp reports outstanding first quarter results
The Players, on and off the course

The Pellucid Perspective - May 2015