The Pellucid Perspective - June 2015 - (Page 12)

INDUSTRY SCORECARD May golf weather impact: Starting the full season in "neutral" At the national level, May came in basically flat as Golf Playable Hours (GPH) registered down 1% vs. Year Ago (YA) at the national level. That result dampened the Year-to-Date (YtD) figure slightly but it still is up 6% vs. YA. The YtD regional positive/negative breadth ratio remains positive at 6:1 with 25 regions having favorable weather against 4 regions with unfavorable weather (16 regions fell in the neutral zone of +/- 2%, with all 45 regions now "in season"). Looking at YtD weather impact performance by day-of-week, favorability is slightly stronger in weekdays vs. weekends but not enough of a difference to meaningfully impact volume or revenue. Looking to the year-end forecast for GPH, the current call May YtD 2015 Month Capacity Rds, % Change vs. YA -1% YtD Capacity Rds, % Chng vs. YA +6% YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down 6:1 25 4 YtD % Utilization Rate (Apr '15) 47% YtD % Utilization Rate Pt. Chng vs. YA (Apr '15) -4 pt 12 The Pellucid Perspective remains similar to '14 and continues to track behind the 10-yr average. The supporting figures for the 2015 full-year comparative GPH for Total US, the comparison to the 10-yr average and the day-of-week breakdowns are available to Geographic Weather Impact Analysis tracking purchasers or Pellucid Publications Members via the Client Login section at the Pellucid website (go to www.pellucidcorp.com for information or to subscribe; for information-seekers we'll send you a sample of the '14 1st half actual results to review). Looking back at April rounds played as reported by Golf Datatech/NGF to calculate the facility % Utilization Rate (UR), the positive rounds demand results (+4%) once again trailed the increase in GPH (+8%), resulting in another loss in Utilization for the month (like squandering a par with a 3-putt). For the YtD period, rounds demand remains in positive territory but, similar to the months' results, trails the positive GPH figures, resulting in continued underperformance in Utilization through April. The supporting figures are also contained in the Weather Impact Tracking report or Pellucid Publications Membership monthly update. Jim Koppenhaver comments, "May is the first truly full national month of the season. (Forget all that "the season starts in April with the Masters" talk, that's when people turn on their TVs but much of the north is still just dreaming about consisJune 2015 http://www.pellucidcorp.com

Table of Contents for the Digital Edition of The Pellucid Perspective - June 2015

TOC
PGA Tour/EZLinks-backed site challenges GolfNow
Municipal golf property tax exemption affirmed by Ohio Supreme Court
California course owners adapt to new water cutbacks
Reinventing vs. Reinvesting
Golf participation in 2020: Two “educated guesses,” you pick
What’s right with golf?
May golf weather impact: Starting the full season in “neutral”
Dallas: Room for improvement in Big D P&L
NGCOA facing a critical leadership decision

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