The Pellucid Perspective - September 2015 - (Page 12)

INDUSTRY SCORECARD August golf weather impact: Weather and stocks decline A t the national level, August weather came in materially lower as Golf Playable Hours (GPH) registered down 3% vs. Year Ago (YA). That result continued to erode the positive Year-to-Date (YtD) results which now register at +1% vs. YA or statistically flat. The YtD regional positive/negative breadth ratio also slipped but remains positive at 3:1 with 20 regions having favorable weather against 8 regions with unfavorable weather (17 regions now fall in the neutral zone of +/- 2%). Looking at YtD weather impact performance by day-of-week, favorability continued to be considerably stronger in weekdays vs. weekends which has both rounds and revenue downside implications. Looking to the year-end forecast for GPH, we're August YtD 2015 Month Capacity Rds, % Change vs. YA -3% YtD Capacity Rds, % Chng vs. YA +1% YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down 3:1 20 8 YtD % Utilization Rate (Jul '15) 51% YtD % Utilization Rate Pt. Chng vs. YA (Jul '15) -1 pt 12 The Pellucid PersPecTive projecting to not be far off the 10-yr average (which would be a marginal "up" vs. '14). The supporting figures for the 2015 full-year comparative GPH for Total US, the comparison to the 10-yr average and the day-of-week breakdowns are available to Geographic Weather Impact Analysis tracking purchasers or Pellucid Publications Members via the Client Login section at the Pellucid website (go to to subscribe or for more information; for information-seekers we'll send you a sample of the '14 1st half actual results to review). Looking back at July rounds played as reported by Golf Datatech/NGF to calculate the facility % Utilization Rate (UR), the flat rounds demand result (0%) was better than the decrease in GPH (-2%) producing a slight gain in Utilization for the month. For the YtD period however, flat rounds demand trails the modestly positive GPH figures resulting in lower Utilization through July vs. YA. The supporting figures are also contained in the Weather Impact Tracking report or Pellucid Publications Membership monthly update. New this month to subscribers, we've added the current month GPH change for the 61 markets that align with the GolfDatatech/NGF universe for a monthly "preview" of what to expect when rounds are reported the following month. Jim Koppenhaver comments, "Given that in the core months of June through August we don't normally see big variations in September 2015

Table of Contents for the Digital Edition of The Pellucid Perspective - September 2015

EZLinks acquires GolfSwitch
Youth on Course provides win-win for golf and juniors
Breaking News: Golf is getting passed in technology and information use by...farming
Private clubs struggle to combat the “equity club death spiral”
Payment Processing: Are you confused?
August golf weather impact: Weather and stocks decline
Price is right, but demand still lags in Tampa
Is golf doomed to rely only on ‘aspirational’ golfers?

The Pellucid Perspective - September 2015