The Pellucid Perspective - April 2016 - (Page 10)

INDUSTRY SCORECARD March weather impact: Strong first quarter finish, mixed by geography W hile a golfer's fancy turns to Augusta in April, March weather will appeal more to operators as the month posted a Golf Playable Hours (GPH) gain of +23% vs. Year Ago (YA). That result capped a stellar Q1 as the Year-toDate (YtD) now stands +20% through three months. The YtD regional positive/negative breadth ratio remained neutral at 1:1 with 13 regions having favorable weather against 11 regions with unfavorable weather (3 in the neutral zone of +/- 2%, the remaining 18 are out-of-season). Looking at YtD weather impact per- March YtD 2016 YtD Month Capacity Rds, % Change vs. YA +23% YtD Capacity Rds, % Chng vs. YA +20% YtD Up/Down Breadth Ratio # of Regions Up # of Regions Down YtD % Utilization Rate (Feb '16) YtD % Utilization Rate Pt. Chng vs. YA (Feb '16) 10 The Pellucid PersPecTive 1:1 20 19 50% -2 pts formance by day-of-week, favorability is relatively evenly distributed across weekends vs. weekdays. The key question is, "How much of this early season favorability will we retain by year end?" Pellucid subscribers know the answer to those questions because the supporting figures for the 2016 full-year comparative GPH for Total US, the comparison to the 10-year average and the dayof-week breakdowns are available to them directly through Cognilogic web services or in the Geographic Weather Impact Tracking or Pellucid Publications suite via the Client Login section at the Pellucid website (go to to subscribe or for more information; for information-seekers we'll send you a sample of the '15 1st half actual results to review). Rounds demand data for February as published by Golf Datatech are showing some "growing pains" post the PerformanceTrak sunset [see the related article in this issue by Stuart Lindsay on this topic], with a number of markets reporting 1,000% gains and key geographies such as Minneapolis, Milwaukee and much of the NE not reporting. That said, at the national level they reported a gain of 12% in rounds demand for the month of February which was a solid and welcome result. Comparing that result to the previously-reported GPH results, we saw a drop in Utilization as the weather posted significantly stronger gains. Utilization figures for the month at the National and 61 key Markets level are also available to Pellucid report subscribers. Jim Koppenhaver comments, "I always love the fact that the general media inevitably does a number of obligatory stories on the golf industry the week of The Masters and the Wall Street Journal once again delivered. The headline this year was "How April 2016

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2016

The Pellucid Perspective - April 2016
In search of meaningful operations performance measurement
We have a data problem in golf. Let’s fix it
EZLinks Golf expands customer base, technology resources with IBS acquisition
Devote article
On the scene in Myrtle Beach: Owners lighting candles vs. cursing the darkness
March weather impact: Strong first quarter finish, mixed by geography
Sadly for operators, MLB team not the only “reds” in Cincinnati golf market
Golf ’s use of the President - a whiff or a stiff?

The Pellucid Perspective - April 2016