The Pellucid Perspective - May 2016 - (Page 12)

INDUSTRY SCORECARD April golf weather impact: Giving back some of Q1 gains S everal of our frontline operators warned us about this when they received our previous March Weather Impact email saying, "Yeah, but we're giving some of that back in the first two weeks of April." At the national level, April was off 5% vs. Year Ago (YA), which reduced the Year-to-Date favorability to +8%. The YtD regional positive/negative breadth ratio remained neutral at 1:1 with 22 regions having favorable weather against 19 regions with unfavorable weather (the remaining 3 in the neutral zone of +/- 2%, all regions are now in-season). Looking at YtD weather impact performance by day-of-week, favorability is relatively balanced across weekends April YtD 2016 Month Capacity Rds, % Change vs. YA -5% YtD Capacity Rds, % Chng vs. YA +8% YtD Up/Down Breadth Ratio 1:1 # of Regions Up 22 # of Regions Down 19 YtD % Utilization Rate (Mar '16) YtD % Utilization Rate Pt. Chng vs. YA (Mar '16) 12 The Pellucid Perspective 44% -7 pts vs. weekdays. With 4 months now in the books and weather in solid positive territory, the $64M question is, "How much of this early season favorability will we retain by year end?" Pellucid subscribers know the answer to those questions because the supporting figures for the 2016 full-year comparative GPH for Total US, the comparison to the 10-year average and the dayof-week breakdowns are available to them in the Geographic Weather Impact Tracking report or Pellucid Publications suite via the Client Login section at the Pellucid website. Cognilogic facility weather impact subscribers also know these figures for their individual facility (go to to subscribe or for more information; for information-seekers we'll send you a sample of the '15 1st half actual results to review). Rounds demand data for March as published by Golf Datatech reported the monthly figure at +13% vs. YA and the YtD level registering at +6%. Comparing that result to the previously-reported GPH results, we continue to trail moderately in Utilization as the weather posted significantly stronger gains. Utilization figures for the month at the National and 61 key Markets level are also available to Pellucid Publications members and Geographic Weather Impact report subscribers. Jim Koppenhaver comments, "While we'd love the GPH and rounds demand "comps" to be favorable every month, May 2016

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2016

USGA member engagement initiative: A golden opportunity or will the goose get cooked?
Rising tide of third party management good for the industry?
Bogeys become bison, boar and deer at former Ohio course
Path to course performance benchmarking difficult, but not impossible
April golf weather impact; Giving back some of Q1 gains
Motown operators facing uphill but possible climb
From the sublime to the ridiculous

The Pellucid Perspective - May 2016