The Pellucid Perspective - September 2016 - 11

INDUSTRY SCORECARD Golf weather impact: Aug down slightly; July utilization holds H eat, humidity and rain interruptions again took their toll as Golf Playable Hours (GPH) at the national level figure came in 3% below Year Ago (YA), reducing the Year-to-Date favorability to just under +2%. The YtD regional positive/negative breadth ratio remained neutral at 1:1 with 12 regions having favorable weather against 14 regions with unfavorable weather (the neutral zone regions of +/- 2% swelled to 19 at the end of August from 12 previously). Looking at YtD weather impact performance by day-of-week, weather favorability swung back to weekends vs. weekdays (it's like a seesaw this year), which again invokes a slight headwind to Aug YtD 2016 Month Capacity Rds, % Change vs. YA-3% -3% YtD Capacity Rds, % Chng vs. YA +2% YtD Up/Down Breadth Ratio 1:1 # of Regions Up 12 # of Regions Down 14 YtD % Utilization Rate (Jul '16) 51% YtD % Utilization Rate Pt. Chng vs. YA (Jul '16) 0 pts www.PellucidCorp.com revenue (given weekday pricing is less favorable to facilities). With 8 months now in the books and weather gradually giving up much of the Q1 favorability (+20%, remember?), the $64M question is, "Where will weather end the year?" Pellucid subscribers know the answer to this question because the supporting figures for the 2016 full-year comparative GPH for Total US, the comparison to the 10-year average and the dayof-week breakdowns are available in the Geographic Weather Impact Tracking report or Pellucid Publications suite via the Client Login section at the Pellucid website. Cognilogic facility weather impact subscribers also know these figures for their individual facility (go to www.pellucidcorp.com to subscribe or for more information; for information-seekers we'll send you a sample of the '15 1st half actual results to review). Rounds demand data for July as published by Golf Datatech reported the monthly figure at -1% vs. YA and the YtD level registering at +2%. Comparing that result to Pellucid's previously-reported GPH results, we registered a slight gain in Utilization for the month (we'll take it) with the slight demand decrease outpacing the month's GPH decline. For the YtD period, at the national level Utilization manages to play to a draw with the slight gain in rounds nearly matching the favorable weather results. Utilization figures for the month at the National and 61 key Markets (including Pellucid's designated The Pellucid PersPecTive 11 http://www.pellucidcorp.com http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - September 2016

An opportune time for equipment creative disruption: Why Wilson Golf could be in Position A
Companies launch pay-per-hole, pay-for-time options
Superintendents key players in courses’ survival
Myrtle Beach market a testimony to cooperation
Golf weather impact: Aug down slightly; July utilization holds
Cardinals not the only ones in the red in St. Louis
Finally, some help for golf ’s time crunch
The Pellucid Perspective - September 2016 - 1
The Pellucid Perspective - September 2016 - An opportune time for equipment creative disruption: Why Wilson Golf could be in Position A
The Pellucid Perspective - September 2016 - 3
The Pellucid Perspective - September 2016 - 4
The Pellucid Perspective - September 2016 - Companies launch pay-per-hole, pay-for-time options
The Pellucid Perspective - September 2016 - 6
The Pellucid Perspective - September 2016 - Superintendents key players in courses’ survival
The Pellucid Perspective - September 2016 - 8
The Pellucid Perspective - September 2016 - Myrtle Beach market a testimony to cooperation
The Pellucid Perspective - September 2016 - 10
The Pellucid Perspective - September 2016 - Golf weather impact: Aug down slightly; July utilization holds
The Pellucid Perspective - September 2016 - 12
The Pellucid Perspective - September 2016 - 13
The Pellucid Perspective - September 2016 - Cardinals not the only ones in the red in St. Louis
The Pellucid Perspective - September 2016 - 15
The Pellucid Perspective - September 2016 - Finally, some help for golf ’s time crunch
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