The Pellucid Perspective - September 2016 - 8

GOLF COURSE MAINTENANCE friend's superb work, but he valued his friendships with many of the MCC members and was scared that those relationships would change. If you're wondering what the relevance is in talking about a couple of old time turf farmers, it's because the golf industry faces many challenges and superintendents are going to be a key factor in dealing with them. Your first challenge is that the 2015 GCSAA study on golf course profitability showed over 60% of the reporting courses were breaking even or losing money. While the number of profitable courses did improve over the study from 3 years earlier, it still means the majority of golf courses are under some financial stress. I probably don't need to tell you that your budgets are under a whole lot more scrutiny today than they were a decade or two ago. So your second challenge is how to deliver quality conditions with budgets that are not keeping pace with rising costs. As we said earlier, course conditions are the primary factor in providing a good customer experience - golfers may not share all the same opinions or standards, but they will notice when conditions are deteriorating. Pellucid was the first to point out the dropping golf participation among people aged 20 - 40 and the golf industry is now buzzing about how to attract "Millenials." All the market DISCOV ER research emphasizes that this age group is obsessed with their "experiences" and readily share their opinions, good and bad, on an ever expanding universe of social media platforms. This simply reinforces the need to provide good course conditions for all ages at a time when 70%+ of golf is played by "experienced" golfers over the age of 50. Probably the question we get asked the most is what we see in our crystal ball. We have seen about 1000 golf courses close (net of openings) over the last decade, and based on the financial conditions noted above, course closures will continue into the foreseeable future. We also tell our clients that maintaining quality conditions will be critical to a course's survival, but it will be the superintendents who can produce the best results with increasingly limited budgets that will eventually determine which courses survive and even prosper. I realize we live in a world of growth regulators, greens rollers and increasingly technical water management systems. But I can't help but look back and wonder what we can learn from a couple of old masters - they delivered some incredible playing conditions on relatively modest budgets without slowing photosynthetic activity and squeezing air out of the root zone. I would suggest their true artistry was in staff training and motivation, along with the ability to manage a solid agronomic basis for healthy turf. Those lessons should be timeless. n THE TROON EXPERIENCE YOUR CLUB, OUR PASSION. YOUR SUCCESS, OUR PROMISE. At Troon,® every member of the Troon Privé® team brings a competitive passion for enhancing the success of our private clubs. By utilizing the professional expertise of our team and collaborating with our clients, we reinvigorate private club communities, making them relevant, healthy, and sustainable, resulting in membership retention and growth. To learn more, contact the Troon business development department at 480.606.1000, or visit TroonMGT.com. FREE GOLF APPS DOWNLOAD FREE TROON GPS GOLF APPS IN ITUNES A N D G O O G L E P L AY Clockwise from top: Savannah Quarters Country Club, Savannah, Georgia; Manchester Country Club, Bedford, New Hampshire; Capital Canyon Club, Prescott, Arizona. 8 The Pellucid PersPecTive September 2016 http://www.troongolf.com/sem-home.html http://www.troongolf.com/index.php https://www.twitter.com/search?q=%23playtroon&src=typd

Table of Contents for the Digital Edition of The Pellucid Perspective - September 2016

An opportune time for equipment creative disruption: Why Wilson Golf could be in Position A
Companies launch pay-per-hole, pay-for-time options
Superintendents key players in courses’ survival
Myrtle Beach market a testimony to cooperation
Golf weather impact: Aug down slightly; July utilization holds
Cardinals not the only ones in the red in St. Louis
Finally, some help for golf ’s time crunch
The Pellucid Perspective - September 2016 - 1
The Pellucid Perspective - September 2016 - An opportune time for equipment creative disruption: Why Wilson Golf could be in Position A
The Pellucid Perspective - September 2016 - 3
The Pellucid Perspective - September 2016 - 4
The Pellucid Perspective - September 2016 - Companies launch pay-per-hole, pay-for-time options
The Pellucid Perspective - September 2016 - 6
The Pellucid Perspective - September 2016 - Superintendents key players in courses’ survival
The Pellucid Perspective - September 2016 - 8
The Pellucid Perspective - September 2016 - Myrtle Beach market a testimony to cooperation
The Pellucid Perspective - September 2016 - 10
The Pellucid Perspective - September 2016 - Golf weather impact: Aug down slightly; July utilization holds
The Pellucid Perspective - September 2016 - 12
The Pellucid Perspective - September 2016 - 13
The Pellucid Perspective - September 2016 - Cardinals not the only ones in the red in St. Louis
The Pellucid Perspective - September 2016 - 15
The Pellucid Perspective - September 2016 - Finally, some help for golf ’s time crunch
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