The Pellucid Perspective - November 2016 - 6


GROWING
THE GAME

Peter Kostis + Donald Trump =
Golf Growth?
By Jim Koppenhaver

T

KATHRYN SECKMAN KIRSCH / SHUTTERSTOCK

hree nearly unprecedented things collided in my universe
over the past two weeks and I paused to try and think
about how they might be related and, if so, what the
common thread was. The first was the Cubs winning the World
Series, which was an amazing thing for the city of Chicago and
their long-suffering fans on the north side. The second was an
article on Golf.com by Peter Kostis with the headline "It's Time
for a Change: The Rules of Golf Are Too Penal and Complicated."
The third was Donald Trump being elected the next President of the United States that few (myself included) saw coming relative to the magnitude and composition of the Electoral
College win (likely 300+ when they figure out Michigan). Try
as I might, there was no way to intertwine the Cubs' World
Series win into any credible story or impact on golf, but the latter two I believe offer a lesson and perhaps a return to growth
catalyst for those of us making our living in this cyclical and
unpredictable industry.
Let's start with the Peter Kostis article that was forwarded to
me by colleague Harvey Silverman. Harvey knew I'd come out
of my shoes because I've been saying for over a decade, from an
analyst's perspective, most everything Peter outlined in the article. The reason that I regard his article as nearly unprecedented

6 The Pellucid Perspective

is the fact that during my
15-year industry tenure no
one in the "golf establishment" or commerciallyaffiliated with the USGA,
the major equipment manufacturers or the mainstream golf media has gone
on record as saying "There
is a recreational game of
golf and we ought to not
just acknowledge but nurture it." While I think
Kostis
that Peter is well enough
along in his career to not
be subject to the whims of the golf traditionalist "boys club," I
can almost guarantee that someone has already sauntered into
his office to have a chat about the wisdom of some of his opinions on this matter under the masthead of GOLF Magazine. I
saw Jerry Tarde of Golf Digest almost suggest something similar in an opening column of that magazine 3-4 years ago but
you could read the restraint in his wording and he just couldn't
bring himself to come out and say the words "recreational golf."
Kudos to Peter, he didn't do the
traditional glancing blow to the issue, he gave it the full Monty in 200
words or less. He hits key points on
the "No rules, just right" approach
as it relates to improved lies, penalty strokes, the anchoring ban (this
one is a hindsighted no-brainer for
95%+ of golfers) and encouraging
recreational golfers to seek out tees
that are appropriate length for scoring based on their ability. He also
touches on the fact that all the game
improvement technology that we're
touting and trying to advance in the
industry isn't necessary for the average person to go out on the course
and have fun for 4-5 hours. For the
occasional golfer it's the relaxation
of being outdoors with people you
enjoy spending time with and hitting a few memorable shots. Colleague Stuart Lindsay has also been
a steadfast proponent of promotNovember 2016


http://www.golf.com/tour-and-news/rules-golf-are-too-penal-and-complicated-its-time-change http://www.Golf.com http://www.golf.com/tour-and-news/rules-golf-are-too-penal-and-complicated-its-time-change http://www.golf.com/tour-and-news/rules-golf-are-too-penal-and-complicated-its-time-change

Table of Contents for the Digital Edition of The Pellucid Perspective - November 2016

The Pellucid Perspective - November 2016
Golf Pipeline partners with CBS Sports Digital
OB Sports courses drop GolfNow
Peter Kostis + Donald Trump = Golf Growth?
Demographics, location pose operational challenges
Golf weather impact: October regional ups & downs; September utilization lags
Rounds demand worm eats into Big Apple golf
The next big upset? You heard it here first.
The Pellucid Perspective - November 2016 - The Pellucid Perspective - November 2016
The Pellucid Perspective - November 2016 - Golf Pipeline partners with CBS Sports Digital
The Pellucid Perspective - November 2016 - 3
The Pellucid Perspective - November 2016 - 4
The Pellucid Perspective - November 2016 - OB Sports courses drop GolfNow
The Pellucid Perspective - November 2016 - Peter Kostis + Donald Trump = Golf Growth?
The Pellucid Perspective - November 2016 - 7
The Pellucid Perspective - November 2016 - 8
The Pellucid Perspective - November 2016 - Demographics, location pose operational challenges
The Pellucid Perspective - November 2016 - Golf weather impact: October regional ups & downs; September utilization lags
The Pellucid Perspective - November 2016 - 11
The Pellucid Perspective - November 2016 - 12
The Pellucid Perspective - November 2016 - 13
The Pellucid Perspective - November 2016 - Rounds demand worm eats into Big Apple golf
The Pellucid Perspective - November 2016 - 15
The Pellucid Perspective - November 2016 - The next big upset? You heard it here first.
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
https://www.nxtbookmedia.com