The Pellucid Perspective - April 2017 - 10

INDUSTRY
SCORECARD

Golf weather impact: March weather delivers
the "Nuclear Option"

M

arch weather lowered the boom, notching a 20% decline in Available Rounds at the national level vs. Year
Ago (YA). That negates most of our Feb YtD favorability, bringing the YtD figure down to +2% through March
(from +31% through February). Regional breadth remained
balanced at 1:1 with 12 regions with favorable weather "comps"
and 12 unfavorable (the out-of-season or neutral zone regions of
+/- 2% represented the remaining 21 regions). Looking at YtD
weather impact performance by day-of-week, weather favorability is exclusively contained in weekdays vs. weekends, representing a continuing headwind in day-of-week distribution. With 3

Mar YtD 2017
Month Capacity Rds, % Change vs. YA .................... -20%
YtD Capacity Rds, % Chng vs. YA ..............................+2%
YtD Up/Down Breadth Ratio .......................................1:1
# of Regions Up...................................................... 12
# of Regions Down.................................................. 12
YtD % Utilization Rate (Feb '17) ............................... 41%
YtD % Utilization Rate Pt. Chng vs. YA (Feb '17) .. -11 pts

10 The Pellucid PersPecTive

months gone and 9 to go regarding weather one always wants to
know, "What does the balance-of-year forecast portend?" Pellucid subscribers have access each month to our forecast for '17
year-end GPH for Total US, the comparison to the 10-year average, the regional breadth details and the day-of-week breakdowns via the Geographic Weather Impact Tracking report or
Pellucid Publications suite through the Client Login section at
the Pellucid website. Cognilogic facility weather impact subscribers also know these figures for their individual facility (go
to www.pellucidcorp.com to subscribe or register for more information and in exchange we'll send you a sample of the '16 1st
half actual results to review).
Rounds demand data for February published by Golf Datatech was basically flat (+1%) vs. YA. This was an unexpected "left
turn" as the previously published Available Rounds figure for the
month was +32% so something strange happened in the month
whereby rounds didn't follow the positive weather upward. This
significant lag produced a 12 point decline in Utilization vs. the
'16 YE figure. We'll have to wait and see if this is a one-time blip
or something more significant surfacing. For the YtD period, we
see the same dichotomy (driven largely by only having 2 months
of results) as Available Rounds are up 30%+ while Rounds gains
are just 3%. Utilization figures for the month at the National
and 61 key Markets (including Pellucid's designated Top 25
April 2017


http://www.pellucidcorp.com

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2017

TOC
Politics has no monopoly on fake news
Town’s oil boom gushing new golf
New internet privacy rules - same as the old rules
Golf weather impact: March weather delivers the “Nuclear Option”
At least D.C. can run golf courses
Trolling for Millennials
The Pellucid Perspective - April 2017 - TOC
The Pellucid Perspective - April 2017 - Politics has no monopoly on fake news
The Pellucid Perspective - April 2017 - 3
The Pellucid Perspective - April 2017 - 4
The Pellucid Perspective - April 2017 - Town’s oil boom gushing new golf
The Pellucid Perspective - April 2017 - 6
The Pellucid Perspective - April 2017 - New internet privacy rules - same as the old rules
The Pellucid Perspective - April 2017 - 8
The Pellucid Perspective - April 2017 - 9
The Pellucid Perspective - April 2017 - Golf weather impact: March weather delivers the “Nuclear Option”
The Pellucid Perspective - April 2017 - 11
The Pellucid Perspective - April 2017 - 12
The Pellucid Perspective - April 2017 - At least D.C. can run golf courses
The Pellucid Perspective - April 2017 - 14
The Pellucid Perspective - April 2017 - Trolling for Millennials
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