The Pellucid Perspective - May 2017 - 10

INDUSTRY
SCORECARD

Golf Equipment Dollars/Units/Avg Price: On Course Feb 2017 YtD
Woods
Irons
Wedges
Putters
Bags
Balls
Shoes
Gloves
30% ________________________________________________________________________________________________
n YtD $$s n YtD Units n YtD Avg Pr
24%
25% ________________________________________________________________________________________________
22%

20%
18%
20% ________________________________________________________________________________________________
15% ________________________________________________________________________________________________
11%

13%

12%

11%

10%
9%
8%
9%
10% ________________________________________________________________________________________________
6%
6%
5%
________________________________________________________________________________________________
3%
4%
3%
5%
2%

2%

2%

0% ________________________________________________________________________________________________
-1%
-5% ________________________________________________________________________________________________
-3%
-4%

-10% ________________________________________________________________________________________________
Source: Golf Datatech

In the On Course channel, the summary metric of $$ Sales (blue bars above) for the February Year-to-Date (YtD) continued January's positive start at the "marginals" with both Durables & Consumables registering double-digit gains vs. Year Ago (YA). At the
sub-segment level, 7 of 8 showed gains of 2%+ led by Wedges, Woods, Balls, Bags and Gloves all posting double-digit advances
with Shoes the only soft spot (and even that was neutral vs. down). For the gainers, the majority are being driven by Unit gains vs.
Avg. Price with the exception of Wedges which is a pretty balanced attack. Comparing the performance of the bellwether Balls
segment (Units measure) to rounds and weather benchmarks, the YtD tally of +23% handily beat the Played Rounds benchmark
(-4%) and favorable Available Rounds (+2%). More details on the Segment and Channel "splits" are available to Pellucid Publications Members; to order Click Here).

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...are the ones
you don't get to see.

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Not all products are registered in all states. Always read and follow label instructions carefully. ©2017 Bayer CropScience LP.

10 The Pellucid PersPecTive

May 2017


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Table of Contents for the Digital Edition of The Pellucid Perspective - May 2017

TOC
ClubCorp withdraws sale offer, Affeldt to retire as CEO
Will TopGolf “Save” Golf?
EZLinks and TeeOff.com experience system outage
Mobile Apps and MAC Addresses: Is the golf industry paying attention?
April golf weather impact: Nice “bounce” to open northern season
April golf weather impact: Nice “bounce” to open northern season
Operators haven’t lost heart in San Francisco
Trolling for Millennials
The Pellucid Perspective - May 2017 - TOC
The Pellucid Perspective - May 2017 - ClubCorp withdraws sale offer, Affeldt to retire as CEO
The Pellucid Perspective - May 2017 - 3
The Pellucid Perspective - May 2017 - Will TopGolf “Save” Golf?
The Pellucid Perspective - May 2017 - 5
The Pellucid Perspective - May 2017 - EZLinks and TeeOff.com experience system outage
The Pellucid Perspective - May 2017 - Mobile Apps and MAC Addresses: Is the golf industry paying attention?
The Pellucid Perspective - May 2017 - April golf weather impact: Nice “bounce” to open northern season
The Pellucid Perspective - May 2017 - 9
The Pellucid Perspective - May 2017 - 10
The Pellucid Perspective - May 2017 - 11
The Pellucid Perspective - May 2017 - Operators haven’t lost heart in San Francisco
The Pellucid Perspective - May 2017 - 13
The Pellucid Perspective - May 2017 - Trolling for Millennials
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