The Pellucid Perspective - May 2017 - 11

Golf Equipment Dollars/Units/Avg Price: Off Course Feb 2017 YtD
Woods

Irons

Wedges

Putters

Bags

Balls

Shoes

Gloves

15% ________________________________________________________________________________________________
11%

10% ________________________________________________________________________________________________
n YtD $$s n YtD Units n YtD Avg Pr
8%
8%
6%

4%
5% ________________________________________________________________________________________________
1%

1%

0%
0% ________________________________________________________________________________________________
-2%

-2%

-3% -3%
-3%
-3%
-3% -4%
-5% ________________________________________________________________________________________________
-5%
-6%

-7%

-8%
-10% ________________________________________________________________________________________________
-9%
-10%
-11%

-11%

-15% ________________________________________________________________________________________________
Source: Golf Datatech

In the Off Course channel, the summary metric of $$ Sales (blue bars above) for the February Year-to-Date (YtD) was not as
positive as the above On Course results with Durables landing in the neutral zone & Consumables posting a mid-single digits
decline vs. Year Ago (YA). At the sub-segment level, only 1 of 8 showed gains (Wedges) with Woods falling in the neutral zone
and everything else "in the red" led by Gloves with a double-digit deficit. For Wedges, it's all about gains in Avg. Price as Units are
down 2%. Comparing the performance of the bellwether Balls segment (Units measure) to rounds and weather benchmarks, the
YtD tally of -8% trails both the Played Rounds benchmark (-4%) and lags the favorable Available Rounds (+2%). More details on
the Segment and Channel "splits" are available to Pellucid Publications Members; to order Click Here).

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The Pellucid PersPecTive

11


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Table of Contents for the Digital Edition of The Pellucid Perspective - May 2017

TOC
ClubCorp withdraws sale offer, Affeldt to retire as CEO
Will TopGolf “Save” Golf?
EZLinks and TeeOff.com experience system outage
Mobile Apps and MAC Addresses: Is the golf industry paying attention?
April golf weather impact: Nice “bounce” to open northern season
April golf weather impact: Nice “bounce” to open northern season
Operators haven’t lost heart in San Francisco
Trolling for Millennials
The Pellucid Perspective - May 2017 - TOC
The Pellucid Perspective - May 2017 - ClubCorp withdraws sale offer, Affeldt to retire as CEO
The Pellucid Perspective - May 2017 - 3
The Pellucid Perspective - May 2017 - Will TopGolf “Save” Golf?
The Pellucid Perspective - May 2017 - 5
The Pellucid Perspective - May 2017 - EZLinks and TeeOff.com experience system outage
The Pellucid Perspective - May 2017 - Mobile Apps and MAC Addresses: Is the golf industry paying attention?
The Pellucid Perspective - May 2017 - April golf weather impact: Nice “bounce” to open northern season
The Pellucid Perspective - May 2017 - 9
The Pellucid Perspective - May 2017 - 10
The Pellucid Perspective - May 2017 - 11
The Pellucid Perspective - May 2017 - Operators haven’t lost heart in San Francisco
The Pellucid Perspective - May 2017 - 13
The Pellucid Perspective - May 2017 - Trolling for Millennials
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