The Pellucid Perspective - May 2017 - 6

GOLF COURSE
TECHNOLOGY

EZLinks and TeeOff.com experience
system outage
By Jim Dunlap

E

ZLinks Golf and its TeeOff.com by PGA Tour online
tee time booking engine experienced a system outage
that lasted more than two days in late April. The malfunction triggered not only a round-the-clock repair effort for
EZLinks and its technology partners but a temporary headache for courses which found themselves not only unable to
book new tee times online but also unable to access their own
electronic tee sheets.
EZLinks' Chief Marketing Officer, Laura Dihel, described
the outage as "a perfect storm of events." She said the company
was initiating a routine system maintenance operation when the
maintenance protocol was rejected by the company's hardware.
Despite the existence of several system redundancies designed to
take over in the event of a system problem, the hardware was
still unable to import the data and the attempt caused a second
hardware failure.
The bad news, obviously, is that the system failed and the
redundancies in place proved insufficient to immediately restore
system functionality. The good news, according to Dihel, is that
the new redundant safeguards that have been created are much

more reliable.
"We can definitely guarantee that the redundant system is
even stronger now," she said. "If we were to have another system
outage, we would be able to have the system back up online in
seconds to even milliseconds, or virtually before a customer even
noticed the outage."
"We know it was tough for our clients and it obviously disrupted their business to a degree while it was happening," Dihel
continued. "We contacted clients and offered them offline tee
sheets, which we printed and emailed to them so that they knew
who was coming to the course."
While the event was certainly traumatic for the EZLinks
team and stressful for both their course clients and other online
tee time sellers with barter times to sell, its financial impact is
lessened by the fact that online tee time sales account for only 1516 percent of tee times sold in this country. On the other hand,
any loss of income is painful these days. Hopefully the incident
will serve as a reminder of the need for all providers to have as
many system safeguards built into technology systems as possible
to either prevent or quickly resolve an outage.
n

"Clear Solutions to
Golf 's Business Issues"

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(See Hispanic Golf on page 14)

6 The Pellucid PersPecTive

May 2017


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Table of Contents for the Digital Edition of The Pellucid Perspective - May 2017

TOC
ClubCorp withdraws sale offer, Affeldt to retire as CEO
Will TopGolf “Save” Golf?
EZLinks and TeeOff.com experience system outage
Mobile Apps and MAC Addresses: Is the golf industry paying attention?
April golf weather impact: Nice “bounce” to open northern season
April golf weather impact: Nice “bounce” to open northern season
Operators haven’t lost heart in San Francisco
Trolling for Millennials
The Pellucid Perspective - May 2017 - TOC
The Pellucid Perspective - May 2017 - ClubCorp withdraws sale offer, Affeldt to retire as CEO
The Pellucid Perspective - May 2017 - 3
The Pellucid Perspective - May 2017 - Will TopGolf “Save” Golf?
The Pellucid Perspective - May 2017 - 5
The Pellucid Perspective - May 2017 - EZLinks and TeeOff.com experience system outage
The Pellucid Perspective - May 2017 - Mobile Apps and MAC Addresses: Is the golf industry paying attention?
The Pellucid Perspective - May 2017 - April golf weather impact: Nice “bounce” to open northern season
The Pellucid Perspective - May 2017 - 9
The Pellucid Perspective - May 2017 - 10
The Pellucid Perspective - May 2017 - 11
The Pellucid Perspective - May 2017 - Operators haven’t lost heart in San Francisco
The Pellucid Perspective - May 2017 - 13
The Pellucid Perspective - May 2017 - Trolling for Millennials
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