The Pellucid Perspective - May 2017 - 9

was largely driven by nice increases in the Great Lakes and
Ohio Valley regions that we track. This is aided by the fact
that April '16 was an unusually poor month so the benchmark
is depressed. Texas obviously took some hits (as you've seen in
the national headlines, hail, torrential rains, you name it, they
saw it in April), which depressed both their Available Rounds
for the month and YtD and I anticipate seeing that reflected in
some significant red numbers for April when the Golf Datatech
figures are published next month. The Southeast and Florida
regions saw some setbacks in April weather but not enough
to offset their previous gains, so they're still largely in positive
territory through April. The Pacific NW continues to take a

Rounds by Facility Type Mar 2017
All Fac.
Types

Public
Access

Private

2.0% ___________________________________________
0.4%
0.0% ___________________________________________
-2.0% ___________________________________________
-4.0% ___________________________________________
-3.7%

-4.6%
-6.0% ___________________________________________
-4.9%
-8.0% ___________________________________________

-10.0% ___________________________________________
-10.3%
-12.0% ___________________________________________
-11.8%

-14.0% ___________________________________________

Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '16 value (52%). For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
of rounds following weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The first set of bars above show that March posted a Utilization rate of ~58% (wow!) which was a 6 point increase vs. the YE
'16 value. (One must consider that we see swings of this magnitude in the shoulder seasons as weather hovers around playable/
unplayable parameters vs. the core summer season). In other
words, the month's 10% decline in Played Rounds was better
than the 20%+ decline in Available Rounds. The second set of
bars show the Year-to-Date (YtD) results with Utilization measuring 49% or a 3 point deficit vs. the benchmark. As noted
above, that's a silver lining to the poor weather results but is not
uncommon in shoulder seasons that we don't bear the full brunt
www.PellucidCorp.com

(weather) beating, while the SW holds its own and California
gets a split decision between North and South. The Utilization
gain in March was not unexpected; traditionally in the shoulder
seasons when weather is significantly better/worse (+/-10%) we
don't see the Played Rounds expand/contract on a 1:1 basis and
that generally produces a Utilization gain. While an encouraging sign (i.e. rounds didn't go down 20%), it doesn't necessarily
represent operational excellence or act as an indicator that we
proactively drove better results around the weather. In any case,
we'll take the positive Utilization and move on to April where
we should get a modest uptick in rounds at a minimum based
on the weather favorability."
n

n Curr Month
n Curr YtD

Looking at demand for the current month, rounds were significantly off, posting a 10% decrease vs. Year Ago (YA) driven by a
12% decline in the Public sector. For the Year-to-Date (YtD) period, previous favorability swung to the negative behind the sharp
March decline, now registering -4% through 3 months. The YtD
decline is exclusively found in the Public sector which is off 5%
through March (which is slightly curious because most of the
decline is driven by unfavorable weather, we guess it didn't rain on
or wasn't cold in the private clubs, just their Public brethren. (Part
of this is explained however by higher concentrations of Private
clubs in 12 month season geographies). As we'll see below in
Utilization, we took a blow from the weather front in March but
by-and-large are still standing as it relates to rounds production.

of unfavorable weather nor receive the full benefit of a weather
windfall, so swings in Utilization are understandable.

Utilization & Point Change Feb 2017
n %Utilization
Curr. Month

n Pt. Chng vs. FY '16
YtD

70.0% ______________________________________
6.2
57.8%
60.0% ______________________________________
48.8%
50.0% ______________________________________40.0% ______________________________________30.0% ______________________________________20.0% ______________________________________10.0% ______________________________________
-2.8
0.0% ______________________________________-

7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
-1.0
-2.0
-3.0
-4.0

Source: GDT/NGCOA/NGF alliance; Pellucid

The Pellucid PersPecTive

9


http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2017

TOC
ClubCorp withdraws sale offer, Affeldt to retire as CEO
Will TopGolf “Save” Golf?
EZLinks and TeeOff.com experience system outage
Mobile Apps and MAC Addresses: Is the golf industry paying attention?
April golf weather impact: Nice “bounce” to open northern season
April golf weather impact: Nice “bounce” to open northern season
Operators haven’t lost heart in San Francisco
Trolling for Millennials
The Pellucid Perspective - May 2017 - TOC
The Pellucid Perspective - May 2017 - ClubCorp withdraws sale offer, Affeldt to retire as CEO
The Pellucid Perspective - May 2017 - 3
The Pellucid Perspective - May 2017 - Will TopGolf “Save” Golf?
The Pellucid Perspective - May 2017 - 5
The Pellucid Perspective - May 2017 - EZLinks and TeeOff.com experience system outage
The Pellucid Perspective - May 2017 - Mobile Apps and MAC Addresses: Is the golf industry paying attention?
The Pellucid Perspective - May 2017 - April golf weather impact: Nice “bounce” to open northern season
The Pellucid Perspective - May 2017 - 9
The Pellucid Perspective - May 2017 - 10
The Pellucid Perspective - May 2017 - 11
The Pellucid Perspective - May 2017 - Operators haven’t lost heart in San Francisco
The Pellucid Perspective - May 2017 - 13
The Pellucid Perspective - May 2017 - Trolling for Millennials
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