The Pellucid Perspective - August 2017 - 8

GOLF EQUIPMENT

shelves, in part because they are not sold off the shelf, they are
selling. The company says PXG clubs are available in 37 countries, with over 300 retail outlets and more than 1,500 green
grass outlets, including over 1,300 in the U.S. The company has
grown to nearly 170 employees and recently added 40,000 sq. ft.
of space to its existing 35,000 sq. ft. HQ campus.
One of many things that set PXG apart from the more traditional club sales experience, and one reason so many retail
and green grass outlets can offer the pricey clubs is the company's mobile fitting program. Clubs and stores need not carry
any PXG inventory or fitting equipment; the fitting is done by
mobile club fitters who are not reps, but rather PXG-trained
product and fitting experts. If a golf club member is interested
in PXG clubs, all the club pro has to do is notify PXG and
provide some access to the club's range. A PXG fitter will do
the fitting and place the order, but sales can still be run through
the club or charged to the member's account, so the club generates revenue without having to either stock inventory or do the
member fitting.
Speaking of club fitting, as mentioned earlier, trust Parsons
and PXG to take an already top notch fitting experience and
add a deluxe cherry on top of it. Billed as the PXG Xperience,
the company offers a 3-day program of personalized club fitting, rounds of golf at the pristine and crowd-free Scottsdale

DIS COV ER

National course, a full set of custom PXG clubs and PXG bag,
dining and accommodations at the Four Seasons Scottsdale and
chauffered ground transportation to and from the club daily.
The price is $17,500 and up, with the "up" dependent on whether clients wish to purchase upgrades in private air transportation or hotel accommodations which PXG can arrange.
While the most of us might find that tab as far out of reach
as a "drivable" 350-yard par 4, Parsons and company have managed to locate enough kindred and similarly well heeled spirits
to exceed the company's expectations for the program. Last year
was the first year of the program, and its popularity continues to
grow, with 30 "PXG Xperience" visits already on the books for
the second season which begins in September.
"When we launched the program, we didn't quite know
what to expect," Parsons said, "but it's been far more than we
dreamed. Some people are even buying the experience for other
people, and we even had one church congregation step up and
buy it for their pastor."
Perhaps as the current Golfer-in-Chief has said, golf is truly
an aspirational game, best suited for those with the money, time
and ability to pursue it successfully. That may not be true of the
game at large, but Bob Parsons and PXG have apparently found
sufficient numbers of golfers who fit that bill to justify the company's commitment to excellence and a price tag to match. n

THE TROON EXPERIENCE

STRATEGIC SOLUTIONS FOR TODAY'S GOLF BUSINESSES.
At Troon,® we recognize that the complexities and costs of running a golf facility
have never been greater. As the leader in upscale golf course management, we also
understand the magnitude of today's opportunities-and how a better customer
experience delivers measurably superior financial results. Contact the Troon
business development department at 480.606.1000 or visit www.TroonMGT.com.

FREE GOLF APPS
DOWNLOAD FREE TROON
GPS GOLF APPS IN ITUNES
A N D G O O G L E P L AY

Clockwise from top: Old Works, Anaconda, Montana; Aliante Golf Club, North Las Vegas, Nevada;
Palmilla Beach Golf Club, Port Aransas, Texas.

1
8 TGBD_Pellucid_7x5.indd
The Pellucid PersPecTive

5/30/17 3:23
PM
August
2017


http://www.TroonMGT.com http://www.troon.com/index.php https://www.twitter.com/troon?lang=en

Table of Contents for the Digital Edition of The Pellucid Perspective - August 2017

TOC
Like snowflakes, each golf course is unique
Golf equipment direct-to-consumer distribution: Force to be reckoned with or passing fad?
Parsons and PXG take club fitting to a new level, and price point
July golf weather impact: Much-needed national “bounce”
Boston metrics favorable, but more rounds needed
Moving day for the PGA, and Justin Thomas
The Pellucid Perspective - August 2017 - TOC
The Pellucid Perspective - August 2017 - Like snowflakes, each golf course is unique
The Pellucid Perspective - August 2017 - 3
The Pellucid Perspective - August 2017 - 4
The Pellucid Perspective - August 2017 - Golf equipment direct-to-consumer distribution: Force to be reckoned with or passing fad?
The Pellucid Perspective - August 2017 - 6
The Pellucid Perspective - August 2017 - Parsons and PXG take club fitting to a new level, and price point
The Pellucid Perspective - August 2017 - 8
The Pellucid Perspective - August 2017 - July golf weather impact: Much-needed national “bounce”
The Pellucid Perspective - August 2017 - 10
The Pellucid Perspective - August 2017 - 11
The Pellucid Perspective - August 2017 - Boston metrics favorable, but more rounds needed
The Pellucid Perspective - August 2017 - 13
The Pellucid Perspective - August 2017 - 14
The Pellucid Perspective - August 2017 - Moving day for the PGA, and Justin Thomas
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