The Pellucid Perspective - August 2017 - 9

INDUSTRY
SCORECARD

July golf weather impact: Much-needed national "bounce"

J

uly weather results posted a timely "green" comparable as
Available Rounds for the month were +3% at the national
level vs. Year Ago (YA). That dragged the Year-to-Date
(YtD) into the black but still within our neutral range of +/-2%,
so weather continued to be statistically flat through the first 7
months. Regional breadth for the YtD period remained in neutral territory at 1:1 with 16 weather-favorable regions countered
by 15 weather-unfavorable regions (the remaining 14 regions
are in the neutral zone of +/- 2%). Looking at YtD weather
impact performance by day-of-week, weather favorability is
basically balanced between weekdays vs. weekends (but there
are considerable variances by day-of-week). So we continue

July YtD 2017
Month Capacity Rds, % Change vs. YA ......................+3%
YtD Capacity Rds, % Chng vs. YA ..............................+1%
YtD Up/Down Breadth Ratio .......................................1:1
# of Regions Up...................................................... 16
# of Regions Down.................................................. 15
YtD % Utilization Rate (Jun '17) ............................... 50%
YtD % Utilization Rate Pt. Chng vs. YA (Jun '17) .... -2 pts

www.PellucidCorp.com

to experience basically neutral comparable weather through
July. We are seeing a shift however in the full-year forecast for
those who want to know if it will get better or worse. Pellucid
subscribers have access each month to our forecast for '17 yearend GPH for Total US, the comparison to the 10-year average,
the regional breadth details and the day-of-week breakdowns
via the Geographic Weather Impact Tracking report or Pellucid Publications suite through the Client Login section at the
Pellucid website. Cognilogic facility weather impact subscribers
also know these figures for their individual facility. (Go to www.
pellucidcorp.com to subscribe or register for more information
and in exchange we'll send you a sample of the '16 1st half actual
results to review).
Played Rounds data for June published by Golf Datatech
came in at -3% again following Pellucid's previously-published
Golf Playable Hours (GPH) results, producing basically flat Utilization for the month. For the YtD period however, Datatech's
reported rounds decline of 4% significantly trails the weather
figures, resulting in lower Utilization compared to YA. Figures
for the month at the National and 61 key Markets (including
Pellucid's designated Top 25 markets) level are also available to
Pellucid Publications members and Geographic Weather Impact report subscribers.
Jim Koppenhaver comments, "July's weather dividend was
meaningful for a summer month and relatively widespread so
The Pellucid PersPecTive

9


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Table of Contents for the Digital Edition of The Pellucid Perspective - August 2017

TOC
Like snowflakes, each golf course is unique
Golf equipment direct-to-consumer distribution: Force to be reckoned with or passing fad?
Parsons and PXG take club fitting to a new level, and price point
July golf weather impact: Much-needed national “bounce”
Boston metrics favorable, but more rounds needed
Moving day for the PGA, and Justin Thomas
The Pellucid Perspective - August 2017 - TOC
The Pellucid Perspective - August 2017 - Like snowflakes, each golf course is unique
The Pellucid Perspective - August 2017 - 3
The Pellucid Perspective - August 2017 - 4
The Pellucid Perspective - August 2017 - Golf equipment direct-to-consumer distribution: Force to be reckoned with or passing fad?
The Pellucid Perspective - August 2017 - 6
The Pellucid Perspective - August 2017 - Parsons and PXG take club fitting to a new level, and price point
The Pellucid Perspective - August 2017 - 8
The Pellucid Perspective - August 2017 - July golf weather impact: Much-needed national “bounce”
The Pellucid Perspective - August 2017 - 10
The Pellucid Perspective - August 2017 - 11
The Pellucid Perspective - August 2017 - Boston metrics favorable, but more rounds needed
The Pellucid Perspective - August 2017 - 13
The Pellucid Perspective - August 2017 - 14
The Pellucid Perspective - August 2017 - Moving day for the PGA, and Justin Thomas
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