The Pellucid Perspective - September 2017 - 15

On the other side of the market health ledger, the market is challenged in generating
demand and the throughput and estimated annual expense figures are factors working
against broad and robust health for the average operator most likely.
revenue figures are based on calculations off the highest Weekend Green Fee and don't factor in the mix of weekend/weekday
play or the effect of discounting present in the market, so actual
mileage across markets will vary). As a final new measure for the
Top 25, the Golf Fee Profit-per-Available Round estimate (designed to equalize the equation when comparing high cost-ofliving markets to more reasonable ones) is $4,which is well below the national average of $9 (likely due to the fact that they're
incurring 12 months of maintenance expense with only average
throughput). For more detail on what this means and how that's
calculated, see Jim's article in the October '14 Perspective edition
(or send us an email at jimk@pellucidcorp.com and we'll fill in
the blanks).
In summary, the Miami FL CBSA has positive "comps" in
the golfer base, supply growth is in check and apparent pricing strength exists (from the Average Annual Revenue per Public Regulation EHE metric). On the other side of the market

health ledger, the market is challenged in generating demand
and the throughput and estimated annual expense figures are
factors working against broad and robust health for the average
operator most likely. The short-term game here most likely is
trying to squeeze incremental rounds out of the existing golfer
base vs. any significant uptick in new participants based on the
continued sluggish efforts of our grow-the-game initiatives to
move the needle. For the average operator, that can take one of
two forms: 1) Get your current customers to play one or more
incremental rounds (heck, even an additional 9 hole round for
some number of customers would help the cause) or 2) Get
additional rounds by stealing one of your competitors' customers (doesn't grow the "market" rounds demand figure but it's incremental for the course applying more intelligent marketing).
That's the prudent course of action until that future day when
the industry tide again comes in and "lifts all boats" (i.e. not
likely to be in the next 3-5 years).
n

"Clear Solutions to
Golf 's Business Issues"

Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.808.7651
(See Hispanic Golf on page 14)
www.PellucidCorp.com

The Pellucid PersPecTive

15


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Table of Contents for the Digital Edition of The Pellucid Perspective - September 2017

TOC
Is TopGolf going to save us?
Golf Tours and Solutions ups the ante in Myrtle Beach
Municipal golf remains in the crosshairs: From Tucson AZ to Buffalo Grove IL
NGCOA hosts first industry Technology conference in 20 years
August golf weather impact: 2nd consecutive month of positive “comps”!
Barring hurricanes, Miami golf market in decent shape
Faster carts not the answer to golf’s problems
The Pellucid Perspective - September 2017 - TOC
The Pellucid Perspective - September 2017 - Is TopGolf going to save us?
The Pellucid Perspective - September 2017 - 3
The Pellucid Perspective - September 2017 - 4
The Pellucid Perspective - September 2017 - Golf Tours and Solutions ups the ante in Myrtle Beach
The Pellucid Perspective - September 2017 - Municipal golf remains in the crosshairs: From Tucson AZ to Buffalo Grove IL
The Pellucid Perspective - September 2017 - 7
The Pellucid Perspective - September 2017 - 8
The Pellucid Perspective - September 2017 - NGCOA hosts first industry Technology conference in 20 years
The Pellucid Perspective - September 2017 - August golf weather impact: 2nd consecutive month of positive “comps”!
The Pellucid Perspective - September 2017 - 11
The Pellucid Perspective - September 2017 - 12
The Pellucid Perspective - September 2017 - Barring hurricanes, Miami golf market in decent shape
The Pellucid Perspective - September 2017 - 14
The Pellucid Perspective - September 2017 - 15
The Pellucid Perspective - September 2017 - Faster carts not the answer to golf’s problems
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