The Pellucid Perspective - September 2017 - 4

GOLF
PARTICIPATION

about 70% of those visits by age groups that exhibit lower golf
participation than the previous generation of baby boomers when
they were younger, TopGolf needs to be recognized as a good
potential promotional vehicle.
The success of TopGolf as an entertainment venue is also not
unique. Punch Bowl Social focuses on bowling and other traditional "bar games" such as pool and Foosball. Founded in Denver, it has expanded to about 10 major cities and is scheduled to
double that number by 2018. TaylorMade is backing their own
version of TopGolf and more venues using simulators are also
being created.TopGolf itself acquired Golden Tee - the ubiquitous barroom video arcade game and has installed a simulator
based TopGolf game room at the Four Seasons in Houston. In
an AirBnB world, does this mean Four Seasons might be having
an issue attracting younger guests, too?
In reality, TopGolf is providing a golf-related promotional
opportunity, but at the same time presenting an alternative to
traditional golf course experiences. The transition of TopGolfers
to green grass golfers is not guaranteed and will require "coopetition" to even begin the process for new golfers and maintain
some sort of balance for existing golfers between TopGolf and
traditional green grass rounds. If we accept the TopGolf intention
to help in the transition process, the burden falls on traditional
golf course operators to make adjustments that also cater to the
changing desires for "experience based" entertainment exhibited

by the younger generations.
Some successful golf course operators are already taking these
steps. We have a long history of advocating the need for a "rental
component" for the Get Golf Ready program. Haggin Oaks in
Sacramento added it in 2017 with great success. Allison George
has instituted similar low-cost, fun based clinics at Toad Valley
in Iowa.
Ron Jaworski's Philadelphia area courses have converted to
"sports bar" type food and beverage service to complement their
dedication to great golf course conditions. Tom Abts at Deer
Run has also been highly successful in Minneapolis with "fast
play days" and Friday Fun Days in his quest to provide great golf
experiences.
In short, TopGolf represents a tremendous promotional opportunity for boosting golf participation. I might even go as far
as to say it is the first viable replacement for the positive impact
of caddy programs of a largely bygone era. We can only hope that
the traditional golf industry will use some creative thinking and
adopt a wide spirit of coopetition and the alternative experience
providers will do the same.
There is the old saying that a rising tide will lift all boats, but
there is also Lindsay's Law that says "if your draft exceeds the
water's depth, you are most assuredly aground". To combine the
two, a rising tide will only lift your boat if your keel isn't stuck in
the mud.
n

"The reporting in EZSUITE gives
us all the information we need."
Laura Gunia, Falconhead Golf Club

SEE WHY THE WORLD'S TOP COURSES USE

FIND OUT MORE

>>

EZLINKSGOLF.COM | 888.88.LINKS
4 The Pellucid PersPecTive

September 2017


https://ezlinksgolf.com/ezsuite-more-info http://www.EZLINKSGOLF.COM

Table of Contents for the Digital Edition of The Pellucid Perspective - September 2017

TOC
Is TopGolf going to save us?
Golf Tours and Solutions ups the ante in Myrtle Beach
Municipal golf remains in the crosshairs: From Tucson AZ to Buffalo Grove IL
NGCOA hosts first industry Technology conference in 20 years
August golf weather impact: 2nd consecutive month of positive “comps”!
Barring hurricanes, Miami golf market in decent shape
Faster carts not the answer to golf’s problems
The Pellucid Perspective - September 2017 - TOC
The Pellucid Perspective - September 2017 - Is TopGolf going to save us?
The Pellucid Perspective - September 2017 - 3
The Pellucid Perspective - September 2017 - 4
The Pellucid Perspective - September 2017 - Golf Tours and Solutions ups the ante in Myrtle Beach
The Pellucid Perspective - September 2017 - Municipal golf remains in the crosshairs: From Tucson AZ to Buffalo Grove IL
The Pellucid Perspective - September 2017 - 7
The Pellucid Perspective - September 2017 - 8
The Pellucid Perspective - September 2017 - NGCOA hosts first industry Technology conference in 20 years
The Pellucid Perspective - September 2017 - August golf weather impact: 2nd consecutive month of positive “comps”!
The Pellucid Perspective - September 2017 - 11
The Pellucid Perspective - September 2017 - 12
The Pellucid Perspective - September 2017 - Barring hurricanes, Miami golf market in decent shape
The Pellucid Perspective - September 2017 - 14
The Pellucid Perspective - September 2017 - 15
The Pellucid Perspective - September 2017 - Faster carts not the answer to golf’s problems
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
https://www.nxtbookmedia.com