The Pellucid Perspective - September 2017 - 9

INDUSTRY
EVENTS

NGCOA hosts first industry
Technology conference in 20 years
By Jim Dunlap

T

he National Golf Course Owners Association is bringing together many of the industry's leading technology
providers and approximately 150 golf course owners and
operators in the Golf Business TechCon to be held September
27-28 at the Aria Resort & Casino in Las Vegas. The gathering
is the first technology-focused industry conference since 1998,
and NGCOA CEO Jay Karen said the organization hopes to
make it an every other year event going forward.
Approximately 20 industry vendors, representing a broad
range of technology systems, equipment and applications, will
be offered opportunities to show off their products during demo
times. A variety of panel discussions will discuss industry technology problems and solutions. The conference's most high profile panel, dubbed "New kids on the block," will discuss new corporate entities who are taking an interest in golf. Panel speakers
include Greg Norman, Jeffrey Guettula of CBS Sports Digital,
Allegiant Airlines CEO Maury Gallagher, USGA Chief Information Officer Andy Rhodes and Lance Stover from the PGA
Tour. The event will be capped, appropriately enough, with a
visit to the Las Vegas TopGolf facility.
Asked why the NGCOA opted to revive a technology-based
conference after a 20-year absence, Karen said, "There were a
few reasons. We took a look at the education going on in the industry and didn't see much out there on the subject. We wanted
to give industry vendors a platform to show their stuff, and offer

www.PellucidCorp.com

them demo time in a relatively intimate setting. Our strategic
purpose was to try to get the industry to be more tech-forward."
Karen said that in addition to the vendors, the roughly 250
attendees will include around 150 owner/operators, including
representatives from large multi-course operators such as Arcis
and Century Golf Partners, which hike the number of courses
represented to between 500 and 600.
EZLinks is one of the conference's presenting sponsors,
along with Golf Genius software, the PGA and USGA, Verizon and Nokia. Laura Dihel, EZLinks' chief marketing officer,
said the conference not only provides companies with a chance
to show their wares to potential customers, but a chance to establish strategic partnerships with other technology providers.
"The conference is an opportunity to talk to other players in
the industry who may have an application or a product that you
can connect with and integrate into your own system," Dihel
said. EZLinks representatives will be participating on a panel
presentation dedicated to data and golf course operations as
well as a panel focused on tee time distribution.
As for the industry response to this TechCon gathering, Karen
said, "We're very satisfied with this initial response. We plan to do
it every two years. There can be conference fatigue in this industry,
but we think two years is a good spread, plus with the way new
technology is evolving, there should be a good amount of new
technology with a two-year spread between conferences."
n

The Pellucid PersPecTive

9


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Table of Contents for the Digital Edition of The Pellucid Perspective - September 2017

TOC
Is TopGolf going to save us?
Golf Tours and Solutions ups the ante in Myrtle Beach
Municipal golf remains in the crosshairs: From Tucson AZ to Buffalo Grove IL
NGCOA hosts first industry Technology conference in 20 years
August golf weather impact: 2nd consecutive month of positive “comps”!
Barring hurricanes, Miami golf market in decent shape
Faster carts not the answer to golf’s problems
The Pellucid Perspective - September 2017 - TOC
The Pellucid Perspective - September 2017 - Is TopGolf going to save us?
The Pellucid Perspective - September 2017 - 3
The Pellucid Perspective - September 2017 - 4
The Pellucid Perspective - September 2017 - Golf Tours and Solutions ups the ante in Myrtle Beach
The Pellucid Perspective - September 2017 - Municipal golf remains in the crosshairs: From Tucson AZ to Buffalo Grove IL
The Pellucid Perspective - September 2017 - 7
The Pellucid Perspective - September 2017 - 8
The Pellucid Perspective - September 2017 - NGCOA hosts first industry Technology conference in 20 years
The Pellucid Perspective - September 2017 - August golf weather impact: 2nd consecutive month of positive “comps”!
The Pellucid Perspective - September 2017 - 11
The Pellucid Perspective - September 2017 - 12
The Pellucid Perspective - September 2017 - Barring hurricanes, Miami golf market in decent shape
The Pellucid Perspective - September 2017 - 14
The Pellucid Perspective - September 2017 - 15
The Pellucid Perspective - September 2017 - Faster carts not the answer to golf’s problems
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