The Pellucid Perspective - October 2017 - 17

THE LAST WORD

Improving, or approving, one's lie

I

n the latest tribute to the curative
effects of a friendly round of golf, I
read with some amusement the other
day of the golf outing enjoyed by South
Carolina Senator Lindsay Graham and
the Golfer-in-Chief himself, Donald
Trump. While not as surprising as if the
President had been accompanied by Bob
Corker or Nancy Pelosi, the pairing with
Graham, who has recently been critical of
a number of the President's actions and
statements, was noteworthy. Apparently
either politics was off the table during the
round or they stuck with topics on which
they agreed, because Graham posted a
cheery tweet afterward praising the day
and Trump's performance as a host. He
also announced that the GIC had posted
a tidy little "73 in damp and rainy conditions." Not bad for someone who had
declared his disdain for Barack Obama's
occasional golf outings during the campaign, vowing that he'd be too busy running the country to play golf. That, of
course, was before he exceeded Obama's
annual rounds total in his first few months
of making America great again.
I owe it to golf that I can actually
claim several personal interactions with
a President of the United States. During
my tenure as a senior editor with Golf
Inc. magazine, I spoke with the pre-politics Trump on the phone several times,
and received one note from him that in
retrospect was eerily revealing of a deeply ingrained personality trait of his. I had
written a cover story on the building of
Liberty National, the recent host site of
the President's Cup matches, billing the
course as the most expensive course ever
built. (Developed by Paul Fireman, the
former owner of Reebok, on a brownfield
site across from Staten Island, the course
cost well in excess of $250 Million).
Trump's note informed me that I was in
error - the most expensive course ever
built was his Trump National Los Angeles! Uh, couple of problems with that,
Don. For one, Trump didn't build Ocean

www.PellucidCorp.com

Trails, which becameTrump National
LA, the Zuckerman family did, several
years before Trump had ever heard of
it. Sadly for the Zuckermans, the 18th
hole eventually fell into the Pacific, causing the course to be rebuilt, primarily at
the insurance company's expense. Along
came The Donald with an offer to buy it,
in part due to his hopes to develop some
of the pricey land on the bluffs above the
course. So, he neither built it nor rebuilt
it, but why let some facts get in the way
of another opportunity for self aggrandizement? In retrospect, it was a telling
insight into the character of the man
who has become, against all odds, our
45th President.
It continues to amaze me that so many
blatant provable lies can issue from the
Oval Office and, apparently, have virtually no impact on the President's supporters. It seems there are millions of folks
out there in America's heartland who,
like Sarah Huckabee Sanders, blithely
chalk them off as "a joke." Given that one
of golf 's most dearly cherished tenets is
truthfulness and honor, I'm wondering
how many of those 73 strokes the other
day were the result of another Presidential fibber's favorite "mulligans." On the
other hand, it must be true - Sarah Sanders attested it.

An odd alliance
Some of us in the industry have our
doubts about the role of TopGolf as a
grow-the-game agent. There are no reliable statistics regarding the number of
folks who have taken up "real" golf after
their initial exposure to ball and club at
a TopGolf venue, although one company
official told a group of media members at
an ING function that a survey commissioned by the company showed that 24
percent of TopGolf visitors subsequently
tried golf at a traditional course, a claim
that has not been verified, to say the least.
I have nothing against TopGolf by all accounts, it's an enjoyable way to

spend some time, whether you're a golfer
or not. It almost certainly inspires "some"
customers to experiment with "real" golf,
if only to visit their local golf course driving range to try to improve their score
the next time they visit TopGolf. I guess
that's why I can't really understand the
business relationship forged with TopGolf by the PGA Tour. Apparently the
Tour gets some access to TopGolf venues
for Tour-sponsored events, presumably
at those TopGolf facilities located near
PGA Tour sites, while TopGolf gets access to Tour media promotional videos
and other attractions.
Where it gets complicated is when
the Tour gets involved in negotiations
between TopGolf and potential site locations. The story earlier in this issue regarding the failed attempt by TopGolf to
secure a new site adjoining a 9-hole golf
course in El Segundo, CA did not include
the fact that PGA Tour Commissioner
Jay Monahan sent what was supposed to
be a "confidential" letter to El Segundo
officials supporting the TopGolf bid. That
became public to the Tour's dismay, despite the fact that "private" communications in an attempt to sway a municipal
vote are strictly verboten. Hopefully, lesson learned.

Millennial gateway working
Earlier this year, we wrote about a
program introduced by Southern California-based JC Resorts at their more
than a dozen San Diego and Riverside
area courses. Called "The 20-30 Club,"
it is open to players in that age bracket,
offering significantly reduced greens fees.
A recent promotional release offered free
enrollment in the program until Nov.
1 - the usual fee for the year is $30. JC
Resorts VP for Golf John McNair reports that the program "is going fantastic. We've got just under 1,300 members,
which is way over our original expectations." Obviously even Millennials like a
good deal.
-Jim Dunlap
The Pellucid PersPecTive

17


http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - October 2017

TOC
NGCOA casts its benchmarking lot with ORCA
The NGCOA Technology Conference: A long time coming, but worth the wait
City nixes TopGolf deal in surprise move
Credit Management a “hot” topic? Acushnet playing tough?
September golf weather impact: Flat for month, flat for year
Like the Sox, Boston course owners need better pitching
Improving, or approving, one’s lie
The Pellucid Perspective - October 2017 - TOC
The Pellucid Perspective - October 2017 - NGCOA casts its benchmarking lot with ORCA
The Pellucid Perspective - October 2017 - 3
The Pellucid Perspective - October 2017 - 4
The Pellucid Perspective - October 2017 - 5
The Pellucid Perspective - October 2017 - The NGCOA Technology Conference: A long time coming, but worth the wait
The Pellucid Perspective - October 2017 - 7
The Pellucid Perspective - October 2017 - City nixes TopGolf deal in surprise move
The Pellucid Perspective - October 2017 - 9
The Pellucid Perspective - October 2017 - Credit Management a “hot” topic? Acushnet playing tough?
The Pellucid Perspective - October 2017 - September golf weather impact: Flat for month, flat for year
The Pellucid Perspective - October 2017 - 12
The Pellucid Perspective - October 2017 - 13
The Pellucid Perspective - October 2017 - Like the Sox, Boston course owners need better pitching
The Pellucid Perspective - October 2017 - 15
The Pellucid Perspective - October 2017 - 16
The Pellucid Perspective - October 2017 - Improving, or approving, one’s lie
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202009
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202008
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202007
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202006
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202005
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202004
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202003
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202002
https://www.nxtbook.com/nxtbooks/pellucid/perspective_202001
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201912
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201911
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201910
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201909
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201908
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201907
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201906
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201905
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201904
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201903
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201902
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201901
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201812
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201811
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201810
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201809
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201808
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201807
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201806
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201805
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201804
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201803
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201802
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201801
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201712
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201711
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201710
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201709
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201708
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201707
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201706
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201705
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201704
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201703
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201702
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201701
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201612
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201611
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201610
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201609
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201608
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201607
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201606
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201605
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201604
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201603
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201602
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201601
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201512
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201511
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201510
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201509
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201508
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201507
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201506
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201505
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201504
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201503
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201502
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201501
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201412
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201411
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201410
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201409
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201408
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201407
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201406
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201405
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201404
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201403
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201402
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201401
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201312
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201311
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201310
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201309
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201308
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201307
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201306
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201305
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201304
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201303
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201302
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201301
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201212
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201211
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201210
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201209
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201208
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201207
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201206
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201205
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201204
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201203
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201202
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201201
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201112
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201111
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201110
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201109
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201108
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201107
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201106
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201105
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201104
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201103
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201102
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201101
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201012
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201011
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201010
https://www.nxtbook.com/nxtbooks/pellucid/perspective_201008
https://www.nxtbookmedia.com