The Pellucid Perspective - November 2017 - 9

INDUSTRY
SCORECARD

October golf weather impact: Month takes a hit, year remains flat

O

ctober weather results were dismal as Available Rounds
change for the month was -8% at the national level vs.
Year Ago (YA). Due to the magnitude of the drop, that
put a slight dent in the previous Year-to-Date (YtD) figure
which swung from fractionally positive to fractionally negative
for the year (still within our Neutral range though of +/-2%).
Regional breadth for the YtD period swung to negative, as several formerly neutral regions slipped into negative territory, at
1:2 with 8 weather-favorable regions countered by 16 weatherunfavorable regions (the remaining 21 regions are in the neutral
zone of +/- 2%). Looking at YtD weather impact performance
by day-of-week, weather countenance is now relatively balanced

October YtD 2017
Month Capacity Rds, % Change vs. YA ...................... -8%
YtD Capacity Rds, % Chng vs. YA ................................ 0%
YtD Up/Down Breadth Ratio .......................................1:2
# of Regions Up........................................................ 8
# of Regions Down.................................................. 16
YtD % Utilization Rate (Sep '17) ............................... 50%
YtD % Utilization Rate Pt. Chng vs. YA (Sep '17) .... -2 pts

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across the days, with Friday as the notable, negative standout
through the end of October. As we successfully forecast last
month, the 4th quarter is likely not going to be our weather
friend as the full-year forecast was again modified downward
from previous estimates. For those interested in knowing the
extent of the weather damage in Q4, Pellucid subscribers have
access each month to our forecast for '17 year-end GPH for
Total US, the comparison to the 10-year average, the regional
breadth details and the day-of-week breakdowns via the Geographic Weather Impact Tracking report or Pellucid Publications suite through the Client Login section at the Pellucid
website. Cognilogic facility weather impact subscribers also
know these figures for their individual facility. (Go to www.pellucidcorp.com to subscribe or register for more information and
in exchange we'll send you a sample of the '17 1st half actual
results to review).
Played Rounds data for September published by Golf Datatech gave us a nice surprise at +2% which handily beat Pellucid's previously-published Golf Playable Hours (GPH) results,
producing a Utilization Rate gain for the month. For the YtD
period, the September gain slightly shrunk the Utilization deficit as the long-term pattern continues of demand basically following weather trends. (For the optimists, that means barring
natural disasters, the sky won't fall on rounds demand; for the
pessimists, that means we're unable to grow demand beyond
the narrow weather variances). Figures for the month at the
The Pellucid PersPecTive

9


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Table of Contents for the Digital Edition of The Pellucid Perspective - November 2017

TOC
WGF Strategic Goals for 2018:Rapidly running out of time
Total Golf Adventures continues to tee off on golf’s participation problem
Signs of the times?
October golf weather impact: Month takes a hit, year remains flat
Columbus needs more tee times, less halftimes
Shark Experience unlikely to break golf’s chains
The Pellucid Perspective - November 2017 - TOC
The Pellucid Perspective - November 2017 - WGF Strategic Goals for 2018:Rapidly running out of time
The Pellucid Perspective - November 2017 - 3
The Pellucid Perspective - November 2017 - 4
The Pellucid Perspective - November 2017 - Total Golf Adventures continues to tee off on golf’s participation problem
The Pellucid Perspective - November 2017 - 6
The Pellucid Perspective - November 2017 - Signs of the times?
The Pellucid Perspective - November 2017 - 8
The Pellucid Perspective - November 2017 - October golf weather impact: Month takes a hit, year remains flat
The Pellucid Perspective - November 2017 - 10
The Pellucid Perspective - November 2017 - 11
The Pellucid Perspective - November 2017 - Columbus needs more tee times, less halftimes
The Pellucid Perspective - November 2017 - 13
The Pellucid Perspective - November 2017 - Shark Experience unlikely to break golf’s chains
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