The Pellucid Perspective - December 2017 - 12

INDUSTRY
SCORECARD

Golf Playable Hours Monthy % Chng vs. Year Ago
Q1
Q2
Q3
Q4
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
40% ________________________________________________________________________________________________
32%

31%
30% ________________________________________________________________________________________________

20% ________________________________________________________________________________________________
8%
10% ________________________________________________________________________________________________
3%
2%

2%

2%

0%
0% ________________________________________________________________________________________________
-1%

-4%
-5%
-10% ________________________________________________________________________________________________
-8%

-20% ________________________________________________________________________________________________
-20%

-21%
-30% ________________________________________________________________________________________________
Source: Golf Datatech

In the above, we track the monthly and quarterly timeseries view of weather impact (measured by Golf Playable Hours) so our
readers can see how the year is playing out at the national level. (Again, if you want the 45 regional figures, the 61 markets figures or those specific to your individual facility, you can get those by subscribing either to the Pellucid Publications Membership
program, the Geographical Weather Impact reports or Cognilogic (individual facility down to daily level) at the Pellucid website,
(Click Here).
The above chart shows us that November weather at the national level took a significant hit of -21% vs. the '16 value. That
mirrors the March result which opened the early season nationally and puts the monthly breadth figure (gainers vs. losers outside
+/-2%) at 4:5. Applying weighting for rounds contribution both by month and by geography (Pellucid's 45 weather-based regions), we know that the above swings throughout the year have basically put us back to even vs. '16 so...once again demand has
basically followed weather patterns (meaning any current success is more the result of intelligent farming vs. creating our own,
higher demand).

Golf Playable Hours Monthly Utilization Point Chng vs. Prior Full Year
8
6
4
2
-
(2)
(4)
(6)
(8)
(10)
(12)
(14)

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
________________________________________________________________________________________________
6
________________________________________________________________________________________________
________________________________________________________________________________________________
2
________________________________________________________________________________________________
1
0
________________________________________________________________________________________________
________________________________________________________________________________________________
(1)
(1)
(2)
________________________________________________________________________________________________
________________________________________________________________________________________________
(5)
________________________________________________________________________________________________
________________________________________________________________________________________________
(10)
________________________________________________________________________________________________
(12)
________________________________________________________________________________________________
Source: Golf Datatech

The above chart represents a timeseries by month of Utilization change which we're sure that by now you all know is the resultant
of Played Rounds (demand) divided by Available Rounds (capacity). We compare each month back to the static prior Year End
figure (52%) to determine if we improved or lost utilization in the current month.
October was the type of month for which Utilization was created as rounds were down but not as much as the weather results,
producing a gain of 2 points in the face of adverse weather. That brings the monthly breadth figure (gainers vs. losers outside +/-2
pts) to 1:3. Of interest is the fact that all of our Utilization anomalies fell in the first 4 months of the year. Also of interest is that
it's not just constrained to the shoulder season as Sep-Oct didn't register significant variations, so the pre-season shoulder appears
that it will have the majority of the variation this year but we've still got Nov-Dec results to tally before the full picture is known.

12 The Pellucid PersPecTive

December 2017


https://www.pellucidcorp.com/reports

Table of Contents for the Digital Edition of The Pellucid Perspective - December 2017

TOC
USGA slips bonds of reality with latest thinking on ball regulations
Course closures can be mythbusting
Storied desert club charts new course
November golf weather impact: Double-digit drop, year sags slightly
Atlanta golf market conditions far from peachy
Shark Experience unlikely to break golf ’s chains
The Pellucid Perspective - December 2017 - TOC
The Pellucid Perspective - December 2017 - USGA slips bonds of reality with latest thinking on ball regulations
The Pellucid Perspective - December 2017 - 3
The Pellucid Perspective - December 2017 - 4
The Pellucid Perspective - December 2017 - Course closures can be mythbusting
The Pellucid Perspective - December 2017 - 6
The Pellucid Perspective - December 2017 - Storied desert club charts new course
The Pellucid Perspective - December 2017 - 8
The Pellucid Perspective - December 2017 - 9
The Pellucid Perspective - December 2017 - November golf weather impact: Double-digit drop, year sags slightly
The Pellucid Perspective - December 2017 - 11
The Pellucid Perspective - December 2017 - 12
The Pellucid Perspective - December 2017 - Atlanta golf market conditions far from peachy
The Pellucid Perspective - December 2017 - 14
The Pellucid Perspective - December 2017 - 15
The Pellucid Perspective - December 2017 - Shark Experience unlikely to break golf ’s chains
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