The Pellucid Perspective - December 2017 - 9

its green complexes, including bunkers while also reworking
the fairway bunkers to enhance aesthetics and playability. The
greens also gained more contouring, particularly on the back
nine.
"We wanted to add some movement and new visual elements into the golf course," Clark said.
Constructed to industry specifications with state-of-the-art
drainage and hydration, the Desert Horizons greens are now
Tif-dwarf Bermuda - a far superior surface to common Bermuda and more conducive to year-round play.
Every fairway bunker on the golf course was addressed: either renovated, moved or removed, and some were added. Several trees that were superfluous or problematic for re-shaping
green complexes and bunkers were removed. While the course
stretches to just over 6,600 yards from the back tees, a completely new set of forward tees was added to offer members a
4,500-yard option. The four sets of tees now combine to offer
members a total of seven different course lengths on the scorecard to suit golfers of every ability level. The renovation project
also included the practice putting green, which now offers 40
percent more usable space.
"Like most clubs we have broad range of members who play
for different reasons. We wanted to make the golf course inviting, but we didn't want to dumb it down," said Thomson, who

DIS COV ER

was frequently on-site on sweltering summer days to assist with
design decisions.
One of the most noticeable changes has been the elimination
of about 120,000 square feet of turf and conversion of these areas to low-water use landscaping. With a wide variety of hearty
and colorful perennial flowering plants, these new landscaping
areas add dramatic flare to several holes and enhance the overall
visual appeal of the course.
Desert Horizons also benefited from a grant program offered by the Coachella Valley Water District to convert turf areas to lower water use vegetation, allowing the club to add a bit
of sweetener to the renovation budget.
The club's new relevance in the market has led to an immediate return on investment. Desert Horizons experienced the
strongest third quarter in terms of new club memberships and
community home sales in recent memory. The average age of
the club membership has gotten younger.
Damien Gallardo, the club's General Manager, says the
renovation has instantly separated Desert Horizons from the
myriad of the desert's private club offerings. "Our members are
excited to show the new Desert Horizons to their friends," he
said. "This leads not only to new members, but also to increased
participation in club activities, and inspires our staff to create
new ways for the members to enjoy the club."
n

THE TROON EXPERIENCE

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At Troon,® we recognize that the complexities and costs of running a golf facility
have never been greater. As the leader in upscale golf course management, we also
understand the magnitude of today's opportunities-and how a better customer
experience delivers measurably superior financial results. Contact the Troon
business development department at 480.606.1000 or visit www.TroonMGT.com.

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12/6/17 12:15 PM
The Pellucid PersPecTive
9


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Table of Contents for the Digital Edition of The Pellucid Perspective - December 2017

TOC
USGA slips bonds of reality with latest thinking on ball regulations
Course closures can be mythbusting
Storied desert club charts new course
November golf weather impact: Double-digit drop, year sags slightly
Atlanta golf market conditions far from peachy
Shark Experience unlikely to break golf ’s chains
The Pellucid Perspective - December 2017 - TOC
The Pellucid Perspective - December 2017 - USGA slips bonds of reality with latest thinking on ball regulations
The Pellucid Perspective - December 2017 - 3
The Pellucid Perspective - December 2017 - 4
The Pellucid Perspective - December 2017 - Course closures can be mythbusting
The Pellucid Perspective - December 2017 - 6
The Pellucid Perspective - December 2017 - Storied desert club charts new course
The Pellucid Perspective - December 2017 - 8
The Pellucid Perspective - December 2017 - 9
The Pellucid Perspective - December 2017 - November golf weather impact: Double-digit drop, year sags slightly
The Pellucid Perspective - December 2017 - 11
The Pellucid Perspective - December 2017 - 12
The Pellucid Perspective - December 2017 - Atlanta golf market conditions far from peachy
The Pellucid Perspective - December 2017 - 14
The Pellucid Perspective - December 2017 - 15
The Pellucid Perspective - December 2017 - Shark Experience unlikely to break golf ’s chains
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