The Pellucid Perspective - February 2018 - 10

INDUSTRY
SCORECARD

January golf weather impact: Brutal, Dude!

J

anuary weather results were overall "red" as the change in
Available Rounds for the month was -33% at the national
level vs. Year Ago (YA). That also becomes the Year-toDate (YtD) starting the new year out in negative territory. In
regional breadth, we had a relatively balanced distribution of
gainers vs. losers at 1:1 with 10 weather-favorable regions countered by 13 weather-unfavorable regions (1 in-season region
was in the neutral zone of +/- 2% and the remaining 21 regions
are out-of-season). Looking at weather impact performance by
day-of-week, the unfavorability registered across all days with
the weekdays being slightly more negative than the weekends.
With 11 months of the season yet to play, it's still way too early

January YtD 2018
Month Capacity Rds, % Change vs. YA .................... -33%
YtD Capacity Rds, % Chng vs. YA ............................ -33%
YtD Up/Down Breadth Ratio .......................................1:1
# of Regions Up...................................................... 10
# of Regions Down.................................................. 13
YtD % Utilization Rate (Dec '17) ............................... 51%
YtD % Utilization Rate Pt. Chng vs. YA (Dec '17) .... -1 pts

10 The Pellucid PersPecTive

to panic but Pellucid subscribers already know our weather impact "call" for the year contained in their January report and also
in our recently-published State of the Industry presentation. If
you'd like to join them in being in-the-know regarding where
weather impact will likely land for the full year nationally and by
our 45 weather-based regions, subscribe to the monthly Geographic Weather Impact report or our Cognilogic web-based
information service by following the instructions and links at
the end of this article.
Played Rounds data for December published by Golf Datatech showed a favorable finish to the year at +4% but that trailed
our previously-published Golf Playable Hours (GPH) results
of +8%, producing a Utilization Rate decline for the month.
For the YtD period, the December Utilization decline inflicted
minimal damage as we finished with a 1 point drop for the year.
Figures for the month at the National and 61 key Markets level
(including Pellucid's designated Top 25 markets) are also available to Pellucid Publications members and Geographic Weather Impact report subscribers.
Jim Koppenhaver comments, "January was an odd month
reviewing the map in that we had sizeable unfavorability in
Available Rounds in the aggregate but the regional breadth was
relatively balanced, which simply means that the "decliner" regions were more severe in their losses than the "gainers". Looking at the nearby map, the SE Coast, FL and the Gulf Coast
geographies all had weather declines while TX, the Desert SW
February 2018



Table of Contents for the Digital Edition of The Pellucid Perspective - February 2018

TOC
Is TopGolf going to save us II? Virtual golf becoming a reality
Can you spell API?
January golf weather impact: Brutal, Dude!
Chicago operators still need broad shoulders...and better marketing
Technically speaking, it’s show time
The Pellucid Perspective - February 2018 - TOC
The Pellucid Perspective - February 2018 - Is TopGolf going to save us II? Virtual golf becoming a reality
The Pellucid Perspective - February 2018 - 3
The Pellucid Perspective - February 2018 - 4
The Pellucid Perspective - February 2018 - 5
The Pellucid Perspective - February 2018 - Can you spell API?
The Pellucid Perspective - February 2018 - 7
The Pellucid Perspective - February 2018 - 8
The Pellucid Perspective - February 2018 - 9
The Pellucid Perspective - February 2018 - January golf weather impact: Brutal, Dude!
The Pellucid Perspective - February 2018 - 11
The Pellucid Perspective - February 2018 - 12
The Pellucid Perspective - February 2018 - Chicago operators still need broad shoulders...and better marketing
The Pellucid Perspective - February 2018 - 14
The Pellucid Perspective - February 2018 - Technically speaking, it’s show time
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