The Pellucid Perspective - February 2018 - 5

(TopGolf continues from page 4)
There's a driving range near my house and I think they might
have one. There's a GolfTec place nearby, too. I might add that
the practice facility near my house is also home to one of the
few Jack Nicklaus "Cayman" golf courses - now used as a Par
3 with regular balls. Remember "Cayman Golf "? It took less
time, cost less to develop and play and made total sense - the
only problem was restricted flight balls and a failure to understand the impact of testosterone in marketing.
The TopGolf /NGF survey results also indicated that 99%
of the survey respondents planned on returning to TopGolf. I'll
cut them some slack on that optimistic "retention" data, but I'm
going in search of something similar to Toptracer with accurate
yardage feedback. I have a few other friends who have visited
TopGolf locations from Chicago to Virginia Beach to Denver
to Las Vegas and their reactions have been similar to mine - it's
not that it's a bad way to spend an evening, but none have gone
back.
In the end, if TopGolf is having a positive impact on golf
participation and 54% of their participants are in the 18 -34
year old age segment, those 5+ Million TopGolf visitors should
be moving the needle on golf participation in that age group
- but they aren't. If the NGF wants to tell us that TopGolf is
the key to future golf participation, it's not. We would also say
that counting "digital involvement" is less important than using
digital tools to help golfers develop skill faster.
n

(Virtual golf continues from page 4)
ated roughly double the revenue of the technology-free bays.
The other element to the non-golfer "golfer" statistical count
is the simulator user. The number of golf simulators, which provide feedback about swing components as well as the entertainment value of translating a user's swing into a virtual "shot" at
any number of world famous courses of the customer's choice, is
legion. They can range from anything as modest as the portable
Swing Caddie priced at less than $300 to a Trackman or GOLFZON simulator which is more like a high-tech entertainment
and educational center that runs $50,000 and up. (The smaller,
portable Trackman used by many instructors on the range is
considerably less expensive, in the low $20K range). Simulators
are used not only for instructional purposes but for entertainment, group outings, and frequently during the winter months
in the snow belt when they're the only golf game in town.
Returning to the core question of whether TopGolf. Toptracer and golf simulator users should be counted as "golfers," I
would weigh in with a qualified response of yes, if they periodically pony up a greens fee and set foot on a golf course, but not
until that time. On the other hand, I agree with the premise that
it can't be bad for golf that over 11 million visitors (in the case of
TopGolf ) or the untold number of simulator patrons swinging
a golf club for fun or practice are getting exposure to the sport.
Let us all hope so, because those potential entries to golf aren't
going anywhere.
n

Sometimes the best
moments of the job...

...are the ones
you don't get to see.

Your course is more than just a superb collection of fairways, greens and bunkers. To golfers, it's a sacred
place where memories are made. You're passionate about protecting healthy, happy places where we
work and play. We're with you. That's why we back our customers with the full scope of our global
scientific development, technical expertise, business-building tools, education and industry advocacy.

@BayerGolf
Bayer CropScience LP, Environmental Science Division, 2 TW Alexander Drive, Research Triangle Park, NC 27709. 1-800-331-2867. www.backedbybayer.com. Bayer (reg'd) and the Bayer Cross (reg'd) are registered trademarks of Bayer.
Not all products are registered in all states. Always read and follow label instructions carefully. ©2018 Bayer CropScience LP. ES-118-MULTI-186-A-R1

www.PellucidCorp.com

The Pellucid Perspective

5


https://www.backedbybayer.com https://www.twitter.com/BayerGolf?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor http://www.backedbybayer.com http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2018

TOC
Is TopGolf going to save us II? Virtual golf becoming a reality
Can you spell API?
January golf weather impact: Brutal, Dude!
Chicago operators still need broad shoulders...and better marketing
Technically speaking, it’s show time
The Pellucid Perspective - February 2018 - TOC
The Pellucid Perspective - February 2018 - Is TopGolf going to save us II? Virtual golf becoming a reality
The Pellucid Perspective - February 2018 - 3
The Pellucid Perspective - February 2018 - 4
The Pellucid Perspective - February 2018 - 5
The Pellucid Perspective - February 2018 - Can you spell API?
The Pellucid Perspective - February 2018 - 7
The Pellucid Perspective - February 2018 - 8
The Pellucid Perspective - February 2018 - 9
The Pellucid Perspective - February 2018 - January golf weather impact: Brutal, Dude!
The Pellucid Perspective - February 2018 - 11
The Pellucid Perspective - February 2018 - 12
The Pellucid Perspective - February 2018 - Chicago operators still need broad shoulders...and better marketing
The Pellucid Perspective - February 2018 - 14
The Pellucid Perspective - February 2018 - Technically speaking, it’s show time
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