The Pellucid Perspective - February 2018 - 6

GOLF COURSE
TECHNOLOGY

Can you spell API?

We bet by the end of '18 you'll be able to
By Jim Koppenhaver

T

his issue finds me just back from the GIS/GBC annual trade show and educational sessions in San Antonio
where I had an invitation from the NGCOA to speak to
a group of multi-course operators on 3 topics:
*
*
*

Your data is going to the cloud: Pros and Cons
Why you (still) need weather data for any meaningful
course analysis or benchmarking
Technology advances could lead the way to a 500 property (or more) management company by the end of 2020

I structured it like a mini-TED talk except we didn't talk
about Technology, Entertainment and Design (the original acronym but as most of you know, they're way beyond those fields
now). I termed mine the thoughtful, engaging dialogue or "ted"
(little letters) and we had some fun with the format and the
relatively informal atmosphere of roughly 50 folks participating
(vs. an auditorium full).
Given space constraints here and the fact that you're reading
vs. dialoguing, I'm going to devote my limited space to the first
point regarding how technology is changing as it relates to per-

6 The Pellucid PersPecTive

formance analysis. I'll include insights into your results that will
take a significant leap as PoS and Tee Sheet systems that are native to the cloud (Chronogolf, ForeUp, TeeSnap etc.) or are migrating to the cloud (Club Prophet and others) mature. I suggested to the MCO audience that the currently little-heralded
acronym of API would be one of the catalysts that takes them
there and asked how many knew what it was. A few hands went
up and we were off and running.
What the heck is an API? Let's go to Wikipedia for the
basic definition in layman's terms:
In computer programming, an application programming interface (API) is a set of subroutine definitions, protocols, and
tools for building application software. ... A good API makes
it easier to develop a computer program by providing all the
building blocks, which are then put together by the programmer.
In more practical, business or user-needs terms, it's an efficient way to integrate information from multiple sources (or
software systems) into a single report that provides an insight
you couldn't get from either system independently. I'm a practical guy at heart so let's translate that into 3 concrete examples:

February 2018



Table of Contents for the Digital Edition of The Pellucid Perspective - February 2018

TOC
Is TopGolf going to save us II? Virtual golf becoming a reality
Can you spell API?
January golf weather impact: Brutal, Dude!
Chicago operators still need broad shoulders...and better marketing
Technically speaking, it’s show time
The Pellucid Perspective - February 2018 - TOC
The Pellucid Perspective - February 2018 - Is TopGolf going to save us II? Virtual golf becoming a reality
The Pellucid Perspective - February 2018 - 3
The Pellucid Perspective - February 2018 - 4
The Pellucid Perspective - February 2018 - 5
The Pellucid Perspective - February 2018 - Can you spell API?
The Pellucid Perspective - February 2018 - 7
The Pellucid Perspective - February 2018 - 8
The Pellucid Perspective - February 2018 - 9
The Pellucid Perspective - February 2018 - January golf weather impact: Brutal, Dude!
The Pellucid Perspective - February 2018 - 11
The Pellucid Perspective - February 2018 - 12
The Pellucid Perspective - February 2018 - Chicago operators still need broad shoulders...and better marketing
The Pellucid Perspective - February 2018 - 14
The Pellucid Perspective - February 2018 - Technically speaking, it’s show time
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