The Pellucid Perspective - February 2018 - 7

1

I want to do comparative period reporting (i.e. Jan. '18
results vs. Jan '17 results) for my rounds and revenue results in a single report. Only a fraction of current PoS providers
(where the data resides) offer you the capability to do this; you
currently have to run the two reports and then put them sideby-side or put them in Excel and make yourself a spreadsheet
with unit/% change calculations, etc. Pellucid/Edgehill have
over the years created comparative reporting but the catch is
we've been largely unsuccessful in getting the PoS providers to
write a data export that would provide the raw material (rounds
and revenue by month, multiple years, table format, etc.). There
will be an API for that.

day it was FORE! but then it got acquired by the "technology company," GolfNow, and we all know where that ultimately
leads (long path to a very small house). On the flip side, Club
Prophet has invested the time and energy and we've done work
with a number of mutual clients in the pre-API world "the
harder way." There will be an API for that.

3

We want to have performance reporting or benchmarking
that automatically incorporates weather impact (Utilization, Revenue-per-Available Round or RevpAR). With our
extensive background in and volume of weather data, we're the

2

I want to do an analysis of my
customer franchise. Your PoS
system will already tell you if you "made
mo' money" in '17 but, instead of stopping there, you want to know something about the customer groups and
characteristics behind that gain. To
do that, you now need to link custom-

Your PoS system
will already tell
you if you "made
mo' money" in
'17 but, instead
of stopping there,
you want to know
something about
the customer
groups and
characteristics
behind that gain.
ers to transactions and come up with
some definitions (who are my Top 20%
revenue customers) and simple calculations (did acquired customers outspend
defectors on a bodies, transactions or
dollars basis?). We've known how to
do that for 10+ years but the PoS/Tee
Sheet providers haven't been able to
produce the raw material for that in
an easy and standard fashion, so we've
been limited to doing it with those clients & service providers who took the
initiative and invested some time and
energy into figuring it out. Back in the
www.PellucidCorp.com

The Pellucid PersPecTive

7


https://www.kempersports.com http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2018

TOC
Is TopGolf going to save us II? Virtual golf becoming a reality
Can you spell API?
January golf weather impact: Brutal, Dude!
Chicago operators still need broad shoulders...and better marketing
Technically speaking, it’s show time
The Pellucid Perspective - February 2018 - TOC
The Pellucid Perspective - February 2018 - Is TopGolf going to save us II? Virtual golf becoming a reality
The Pellucid Perspective - February 2018 - 3
The Pellucid Perspective - February 2018 - 4
The Pellucid Perspective - February 2018 - 5
The Pellucid Perspective - February 2018 - Can you spell API?
The Pellucid Perspective - February 2018 - 7
The Pellucid Perspective - February 2018 - 8
The Pellucid Perspective - February 2018 - 9
The Pellucid Perspective - February 2018 - January golf weather impact: Brutal, Dude!
The Pellucid Perspective - February 2018 - 11
The Pellucid Perspective - February 2018 - 12
The Pellucid Perspective - February 2018 - Chicago operators still need broad shoulders...and better marketing
The Pellucid Perspective - February 2018 - 14
The Pellucid Perspective - February 2018 - Technically speaking, it’s show time
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