The Pellucid Perspective - February 2018 - 9

One can only hope that market forces will help them
achieve enlightenment on this, but that will only
happen if their current customers "demand better"
and then "defect" if they don't get it.
goes into one-stop report formats and visualization modeled off
the successful cross-industry templates built into those products.
A final suggestion would be to move from today's "pull reports"
(i.e. it's reliant on the facility GM to remember and go out and
run the reports the first week following month's close) to "push
reports" (i.e. they're automatically generated and show up in the
Inbox, whether you like the results or not). We'll be there sooner
than you think.
As a final observation about the PoS/Tee Sheet side of the
equation, while proving "intent" is always challenging, it seems
to me that there are a limited number of providers who have
no interest in this future modular, portable world of providing
data buried in their systems to either the operators or other service providers. One can only hope that market forces will help
them achieve enlightenment on this, but that will only happen
if their current customers "demand better" and then "defect" if
they don't get it.
For the owner/operators, the future API-enabled world will
greatly reduce (likely not completely eliminate) the frustration

of having multiple software products/information systems that
either can't talk to each other or which currently talk manually
and it's a cumbersome monthly process and prone to interruptions and errors. The facility owner/operators are looking for an
Easy button when it comes to managing their business and getting reliable, accurate insights beyond just rounds and revenue or
making sure all the money is accounted for properly at the end
of the day/month/quarter etc. Our job as the service providers
is to make it "easy on the outside, rigorous on the inside" so all
our clients see is the outside and we use technology advances
and some collaboration (still work to be done here within our
industry by key service providers, loosen your underwear guys)
to get there efficiently and securely. In my humble opinion, it's
going to be a key component to being successful in our continuing challenging macro industry environment as well as making
broad-based benchmarking a reality and, ultimately, I think it's
an integral part of the differentiation for my 500 property management company hypothesis. All that in 3 little letters...A-P-I.
Now you know what it means so you've got a head start.
n

HITTING A
320-YARD
BABY FADE
IS TOUGH.
MAKE THE REST EZ.
LET'S GET STARTED

>>

The Official Tee Sheet of the PGA TOUR.
Golf's Technology Leader.
EZLINKSGOLF.COM | 888.88.LINKS
www.PellucidCorp.com

The Pellucid PersPecTive

9


https://www.ezlinksgolf.com/make-the-rest-ez http://www.EZLINKSGOLF.COM http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - February 2018

TOC
Is TopGolf going to save us II? Virtual golf becoming a reality
Can you spell API?
January golf weather impact: Brutal, Dude!
Chicago operators still need broad shoulders...and better marketing
Technically speaking, it’s show time
The Pellucid Perspective - February 2018 - TOC
The Pellucid Perspective - February 2018 - Is TopGolf going to save us II? Virtual golf becoming a reality
The Pellucid Perspective - February 2018 - 3
The Pellucid Perspective - February 2018 - 4
The Pellucid Perspective - February 2018 - 5
The Pellucid Perspective - February 2018 - Can you spell API?
The Pellucid Perspective - February 2018 - 7
The Pellucid Perspective - February 2018 - 8
The Pellucid Perspective - February 2018 - 9
The Pellucid Perspective - February 2018 - January golf weather impact: Brutal, Dude!
The Pellucid Perspective - February 2018 - 11
The Pellucid Perspective - February 2018 - 12
The Pellucid Perspective - February 2018 - Chicago operators still need broad shoulders...and better marketing
The Pellucid Perspective - February 2018 - 14
The Pellucid Perspective - February 2018 - Technically speaking, it’s show time
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