The Pellucid Perspective - March 2018 - 7

More important is what this "immediate digital feedback" can
do for instruction and practice. As this technology expands its
availability and creates affordable access, more golfers will
discover the potential to improve their performance.
ing for range operators and courses with good practice facilities. Based on the Vitense pricing structure and hours of operation, even 20% occupancy for a Toptracer bay would cover
the costs and then some. From what I saw on a 35 degree Friday afternoon and the comments from Vitense staff members,
it looks like they are happy with the results.
More important is what this "immediate digital feedback"
can do for instruction and practice. As this technology expands its availability and creates affordable access, more golfers will discover the potential to improve their performance.
My guess is that we are just seeing the tip of the iceberg. Pros
will be able to instantaneously prove that a swing change has a
beneficial effect. The validation of club-fitting adjustments can
be tangibly demonstrated. Golfers looking at new clubs will be
able to tell the difference between their existing tools and the
options for new ones.
As enthusiastic as I am about the potential of this digi-

www.PellucidCorp.com

tal feedback technology, there needs to be a recognition of
the risk of creating a new generation of "digital golfers." We
recently got an RFP from a group that had a management
company blame the decline in performance of their golf facility on the recent opening of a local TopGolf venue. While
some industry "experts" want to tell us to start counting these
"digital participants" in our world of working with golf course
owners and operators, they don't count until they start paying
greens fees.
In the end, golf course operators will have to figure out how
to adopt and adapt this digital feedback technology. As the
access and affordability increases, golfers will start to expect
to see this technology at places they practice and play. Those
facilities that recognize this trend will be able to help their
customers learn and develop faster. Those that offer this new
technology also should be able to attract customers from competitors who choose not to adopt and adapt.
n

The Pellucid PersPecTive

7


https://www.ezlinksgolf.com/technology-to-make-it-ez https://www.ezlinksgolf.com http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - March 2018

TOC
More munis embrace golf “rationalization”
Unlikely owner rescues course from closure
Toptracer bringing revenue within range
Gleneagles operator turns course into life changer
February golf weather impact: Double-digit decline continues
hilly course operators not flying high
Slow play no cause for no play
The Pellucid Perspective - March 2018 - TOC
The Pellucid Perspective - March 2018 - More munis embrace golf “rationalization”
The Pellucid Perspective - March 2018 - 3
The Pellucid Perspective - March 2018 - 4
The Pellucid Perspective - March 2018 - Unlikely owner rescues course from closure
The Pellucid Perspective - March 2018 - Toptracer bringing revenue within range
The Pellucid Perspective - March 2018 - 7
The Pellucid Perspective - March 2018 - Gleneagles operator turns course into life changer
The Pellucid Perspective - March 2018 - 9
The Pellucid Perspective - March 2018 - 10
The Pellucid Perspective - March 2018 - February golf weather impact: Double-digit decline continues
The Pellucid Perspective - March 2018 - 12
The Pellucid Perspective - March 2018 - 13
The Pellucid Perspective - March 2018 - hilly course operators not flying high
The Pellucid Perspective - March 2018 - 15
The Pellucid Perspective - March 2018 - Slow play no cause for no play
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