The Pellucid Perspective - April 2018 - 8

GOLF
PARTICIPATION

Unlike the watch division of a major corporation, the golf industry
with its myriad individual stakeholders lacks a single, focused point
of attack, a functional decision-making approach regarding direction
and course corrections (go right/left decisions at forks in the road)
or accountability to proceed/refine/abort once underway.
attitudes and beliefs of this next generation. This is something that we're learning painfully slowly in golf as we
continue to beat the drum on our traditional product and
its traditional values/benefits (like Get Golf Ready which
just tries to repackage our legacy benefits and values in a
different message and price point. We're going to need
to get outside the box on course rules, play/scoring rules,
allowances for digital/social use and multi-tasking, match
play and "gamification" and, heaven forbid, perhaps even
recreational equipment so that the younger generation
can get to quicker proficiency and enjoyment and then
work on the challenges of regulation equipment, stroke
play and the constant quest to improve one's handicap.
The elephant in the room here in this theoretical treatise is the
fact that Mr. Biver is a single executive at the helm of the watch
division ship. Unlike the watch division of a major corporation,

the golf industry with its myriad individual stakeholders lacks a
single, focused point of attack, a functional decision-making approach regarding direction and course corrections (go right/left
decisions at forks in the road) or accountability to proceed/refine/
abort once underway. This may be the industry's biggest Achilles
heel when it comes to engaging the younger generation and trying
to correct a looming problem for our industry that will become
apparent as Gens X and Y move up to replace Baby Boomers
(which is going to be "light") and, finally, when Millennials have
to buttress them in mid-career (which is going to be "fractional"
according to the current trend). Is there a unifying individual or
industry organization to play the role of Mr. Biver for golf and the
Millennials? I don't know but, if there is and they emerge, they
would be well-served to follow his closing thought in the WSJ
article: "How can I understand the millennials?" Mr. Biver says.
"It's impossible. I'm 68. I cannot understand. But I can learn." n

Sometimes the best
moments of the job...

...are the ones
you don't get to see.

Your course is more than just a superb collection of fairways, greens and bunkers. To golfers, it's a sacred
place where memories are made. You're passionate about protecting healthy, happy places where we
work and play. We're with you. That's why we back our customers with the full scope of our global
scientific development, technical expertise, business-building tools, education and industry advocacy.

@BayerGolf
Bayer CropScience LP, Environmental Science Division, 2 TW Alexander Drive, Research Triangle Park, NC 27709. 1-800-331-2867. www.backedbybayer.com. Bayer (reg'd) and the Bayer Cross (reg'd) are registered trademarks of Bayer.
Not all products are registered in all states. Always read and follow label instructions carefully. ©2018 Bayer CropScience LP. ES-118-MULTI-186-A-R1

8 The Pellucid PersPecTive

April 2018


https://www.backedbybayer.com http://www.backedbybayer.com

Table of Contents for the Digital Edition of The Pellucid Perspective - April 2018

TOC
Digital technology a boon for instructors
The age of discrimination
What do Swiss watches and golf have in common?
March golf weather impact: Forgettable month, dismal quarter
Cincinnati operators holding their own
Masters missed a chance to attract new golfers
The Pellucid Perspective - April 2018 - TOC
The Pellucid Perspective - April 2018 - Digital technology a boon for instructors
The Pellucid Perspective - April 2018 - 3
The Pellucid Perspective - April 2018 - 4
The Pellucid Perspective - April 2018 - The age of discrimination
The Pellucid Perspective - April 2018 - What do Swiss watches and golf have in common?
The Pellucid Perspective - April 2018 - 7
The Pellucid Perspective - April 2018 - 8
The Pellucid Perspective - April 2018 - March golf weather impact: Forgettable month, dismal quarter
The Pellucid Perspective - April 2018 - 10
The Pellucid Perspective - April 2018 - 11
The Pellucid Perspective - April 2018 - Cincinnati operators holding their own
The Pellucid Perspective - April 2018 - 13
The Pellucid Perspective - April 2018 - 14
The Pellucid Perspective - April 2018 - Masters missed a chance to attract new golfers
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