The Pellucid Perspective - May 2018 - 11

cluding Pellucid's designated Top 25 markets) and this mosaic
is also available to Pellucid Publications members and Geographic Weather Impact report subscribers.
Jim Koppenhaver comments, "If it's possible to cringe while
performing the routine task of compiling and interpreting
numbers, April produced that emotion as I progressed through
the monthly task of extracting the Golf Playable Hours (GPH)
figures across our 75 markets/regions. Looking at the map
(available to our subscribers now and contained in this Perspective), there is nary a green arrow east of the Rocky Mountains
for either the month or the YtD. The lone exceptions nationally
are the Pacific NW and the Central CA Valley. Unfortunately,
those geographies don't comprise enough rounds volume to
make even a dent in the national picture, so the overall picture

Rounds by Facility Type Mar 2018
All Fac.
Types

Public
Access

Private

0.0% ___________________________________________
-1.8% ___________________________________________
-3.5% ___________________________________________
-3.7%

-3.8%

-3.9%

-5.3% ___________________________________________
-5.6%

-5.4%

-6.3%
-7.0% ___________________________________________

is pretty ugly. Looking at March YtD results for Utilization
at the 61 markets level, the silver lining to this cloud remains
that Played Rounds aren't fully reflecting the magnitude of unfavorable weather. This is illustrated in the favorable breadth
of Utilization gainers which is now 5:1 (40 markets showing
Utilization gains against 8 markets showing losses). Among
Pellucid's Top 25 US Golf Markets for the YtD period, 15 are
now showing Utilization gains led by an unlikely story in Detroit (#21) which posted an 8% gain in Played Rounds against
an 82% decline in Available Rounds (wow!?). Again, if you
want to know the Top 25 Golf Markets which posted Utilization gains and how much, just go to our website and get on the
Monthly Weather Impact subscription or sign up for Cognilogic (facility-level access via the web)." Click here.
n
n Curr Month
n Curr YtD

Looking at demand for March, rounds were down 4% vs. Year
Ago (YA), not surprising given our previous report of Golf Playable Hours being down double-digits for the month. March's
decline was evenly driven by both the Public and Private sectors.
For the Year-to-Date (YtD) period, it's a similar storyline of All
Facility rounds down 6% driven by a slightly higher decline in the
Private vs. Public sector. Pre-Pellucid, the industry answer would
have been "It's the weather" but was it? Let's look at Utilization.

Source: GDT/NGCOA/NGF alliance

For reference, Utilization and Point Change vs. Year Ago (YA)
tracks rounds demand after factoring for weather. The comparative benchmark is the Year End (YE) '17 value of 51%. For
those not familiar with Pellucid's Weather Impact tracking, the
underlying concept is relatively simple. In a theoretical world
where rounds follow weather, a 5% increase in Available Rounds
would produce a 5% gain in Played Rounds. By comparing
Played Rounds to Available Rounds, we can determine the Utilization of the average facility and how it's changing during the
year vs. the benchmark.
The first set of bars above show that March posted a Utilization rate of ~60%, which was 8 points better than the YE '17
value (continuing our "rounds down but not as much as weather"
storyline). The second set of bars show the Year-to-Date (YtD)
results which are even slightly more encouraging, registering a
63% Utilization rate or ~9 points better than the '17 YE level.
For once, Pellucid delivers even better news than the industry
veterans, associations and pundits; the rounds decline was in
fact driven by weather but, as an industry, we didn't follow the
weather down in equal magnitude but managed to hold onto
more rounds than Mother Nature was inclined to give us. This
is why we developed Weather Impact tracking; it produces different, more accurate answers than rounds alone or attributing
all of our rounds joy and pain to simply weather (or "superior
operations" when results are favorable, ha, ha).
www.PellucidCorp.com

Utilization & Point Change Mar 2018
n %Utilization

n Pt. Chng vs. FY '17

Curr. Month

YtD

61.3%
- 10.0
62.0% ______________________________________
59.7%

9.7

46.5% ______________________________________-

9.5

31.0% ______________________________________-

9.0

15.5% ______________________________________-

8.5

8.1

0.0% ______________________________________-

8.0

Source: GDT/NGCOA/NGF alliance; Pellucid

The Pellucid PersPecTive

11


https://www.pellucidcorp.com/reports http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2018

TOC
NGF 2017 industry report released: facts served “sunnyside up”
Baylands Golf Links a win-win-win proposition times two?
Club manufacturer service frustrates green grass customer
April golf weather impact: A sea of red but March utilization hits 60%
Detroit fortunes looking up; golf market to follow?
It is, after all, all about the money
The Pellucid Perspective - May 2018 - TOC
The Pellucid Perspective - May 2018 - NGF 2017 industry report released: facts served “sunnyside up”
The Pellucid Perspective - May 2018 - 3
The Pellucid Perspective - May 2018 - 4
The Pellucid Perspective - May 2018 - 5
The Pellucid Perspective - May 2018 - Baylands Golf Links a win-win-win proposition times two?
The Pellucid Perspective - May 2018 - 7
The Pellucid Perspective - May 2018 - Club manufacturer service frustrates green grass customer
The Pellucid Perspective - May 2018 - 9
The Pellucid Perspective - May 2018 - April golf weather impact: A sea of red but March utilization hits 60%
The Pellucid Perspective - May 2018 - 11
The Pellucid Perspective - May 2018 - 12
The Pellucid Perspective - May 2018 - Detroit fortunes looking up; golf market to follow?
The Pellucid Perspective - May 2018 - 14
The Pellucid Perspective - May 2018 - 15
The Pellucid Perspective - May 2018 - It is, after all, all about the money
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