The Pellucid Perspective - May 2018 - 9

Callaway's handling of the order would lead even the casual observer to
question their real commitment to proper fitting and the support of those
that provide the service, not to mention the dilemma created between a
good wholesale account and one of his loyal customers.
realized he could not return to Maine if he did. Even though my
golf professional would have understood in light of Callaway's
handling of the issue, like Col. Chamberlain, I could not have
cancelled my order and comfortably walked into the golf shop
the next time if I did.
If Callaway appreciates the efforts of my golf professional in
helping me select the Rogue X clubs over 3 other brands, they
have a funny way of showing it. My golf professional knows I
have had access to most golf equipment at cost, and he appreciates that I have chosen to buy all of my clubs, balls, shoes, bags
and gloves from him for over 20 years. Callaway's handling of
the order would lead even the casual observer to question their
real commitment to proper fitting and the support of those that
provide the service, not to mention the dilemma created between
a good wholesale account and one of his loyal customers.
While John Krzynowek's assessment of the current impact of
Amazon on the premium club market may be correct, Amazon's
"only 9 sets remaining in stock, but more on the way" would seem

to indicate that may be changing. If Callaway is supporting their
green grass accounts like they did mine, all they are doing is accelerating the process - with the ultimate result of getting less
customers properly fitted, and less customers being able to experience that , at least for me, the Rogue X was a superior product
to some other brands.
How Chamberlain handled the "mutineers" is the stuff of legend. He said, "In the end, we are fighting for each other." 117 of
the 120 decided to help defend Little Round Top against superior forces and save the Union left flank on July 2, 1863. Without
their help, it is doubtful Chamberlain would have been awarded
the Congressional Medal of Honor and that the outcome of Gettysburg would have been the same.
At some point, the golf industry needs to realize that we
should all be fighting for each other. The last thing we need is
another example of poor customer service which also diminishes
the incentives for outlets to perform fittings services with some of
this great digital assistance we now have available.
n

Sometimes the best
moments of the job...

...are the ones
you don't get to see.

Your course is more than just a superb collection of fairways, greens and bunkers. To golfers, it's a sacred
place where memories are made. You're passionate about protecting healthy, happy places where we
work and play. We're with you. That's why we back our customers with the full scope of our global
scientific development, technical expertise, business-building tools, education and industry advocacy.

@BayerGolf
Bayer CropScience LP, Environmental Science Division, 2 TW Alexander Drive, Research Triangle Park, NC 27709. 1-800-331-2867. www.backedbybayer.com. Bayer (reg'd) and the Bayer Cross (reg'd) are registered trademarks of Bayer.
Not all products are registered in all states. Always read and follow label instructions carefully. ©2018 Bayer CropScience LP. ES-118-MULTI-186-A-R1

www.PellucidCorp.com

The Pellucid PersPecTive

9


https://www.backedbybayer.com https://www.twitter.com/BayerGolf http://www.backedbybayer.com http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2018

TOC
NGF 2017 industry report released: facts served “sunnyside up”
Baylands Golf Links a win-win-win proposition times two?
Club manufacturer service frustrates green grass customer
April golf weather impact: A sea of red but March utilization hits 60%
Detroit fortunes looking up; golf market to follow?
It is, after all, all about the money
The Pellucid Perspective - May 2018 - TOC
The Pellucid Perspective - May 2018 - NGF 2017 industry report released: facts served “sunnyside up”
The Pellucid Perspective - May 2018 - 3
The Pellucid Perspective - May 2018 - 4
The Pellucid Perspective - May 2018 - 5
The Pellucid Perspective - May 2018 - Baylands Golf Links a win-win-win proposition times two?
The Pellucid Perspective - May 2018 - 7
The Pellucid Perspective - May 2018 - Club manufacturer service frustrates green grass customer
The Pellucid Perspective - May 2018 - 9
The Pellucid Perspective - May 2018 - April golf weather impact: A sea of red but March utilization hits 60%
The Pellucid Perspective - May 2018 - 11
The Pellucid Perspective - May 2018 - 12
The Pellucid Perspective - May 2018 - Detroit fortunes looking up; golf market to follow?
The Pellucid Perspective - May 2018 - 14
The Pellucid Perspective - May 2018 - 15
The Pellucid Perspective - May 2018 - It is, after all, all about the money
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