The Pellucid Perspective - June 2018 - 14

MARKET FOCUS

In summary, now that basketball mania has subsided, there should
be considerable discretionary time for a multitude of the Cleveland
Cavs faithful; time to hit the links! Beyond that, on the positive side
of the market's ledger are a good local consumer base, a strong midmarket of accessible, average-priced golf and not as much excess
supply to work off as many of the Top 25 markets.
12 month year). For more detail on what this means and how
it's calculated, see Jim's article in the October '14 Perspective
edition (or send us an email at jimk@pellucidcorp.com and
we'll fill in the blanks).
In summary, now that basketball mania has subsided, there
should be considerable discretionary time for a multitude of the
Cleveland Cavs faithful; time to hit the links! Beyond that, on
the positive side of the market's ledger are a good local consumer base, a strong mid-market of accessible, average-priced golf
and not as much excess supply to work off as many of the Top
25 markets. On the negative side of the ledger is a relative scarcity of Public-Price golf (entry-level and the "farm system") and
poor metrics on Utilization, Avg. Ann. Revenue RevpAR and

Est. Profit per-Available-Round. For facility owner/operators
with a stable balance sheet and relatively good marketing skills,
Cleveland should be a market where rounds can be generated
either by encouraging existing customers to play more or by
stealing existing rounds from competitors. As we've said incessantly, that starts with knowing and having an ongoing dialogue
with your existing customers that is fueled by knowledge of
their current play patterns (i.e. tying customers to transactions
as a fundamental to your Point-of-Sale system, have you done
that yet?). Once you've got that nailed down, who falls where
in current engagement and where you want to move them becomes fairly obvious. Just like the Cavs regrouping in the off
n
season and being back in contention next year, right?

"Clear Solutions to
Golf 's Business Issues"

Visit our website and register for more information and free sample reports at www.pellucidcorp.com.
Or, contact Jim Koppenhaver to discuss your unique needs at jimk@pellucidcorp.com or 847.808.7651
(See Hispanic Golf on page 14)

14 The Pellucid PersPecTive

June 2018


http://www.pellucidcorp.com

Table of Contents for the Digital Edition of The Pellucid Perspective - June 2018

TOC
Course closures – some perspective from Pellucid
CapEx: The looming monster under the bed for munis
Courses turning unused land into cash cow
May golf weather impact: We Finally Catch a Break
Cleveland market challenged, but not like Cavs
It is, after all, all about the money
The Pellucid Perspective - June 2018 - TOC
The Pellucid Perspective - June 2018 - Course closures – some perspective from Pellucid
The Pellucid Perspective - June 2018 - 3
The Pellucid Perspective - June 2018 - 4
The Pellucid Perspective - June 2018 - CapEx: The looming monster under the bed for munis
The Pellucid Perspective - June 2018 - 6
The Pellucid Perspective - June 2018 - Courses turning unused land into cash cow
The Pellucid Perspective - June 2018 - 8
The Pellucid Perspective - June 2018 - May golf weather impact: We Finally Catch a Break
The Pellucid Perspective - June 2018 - 10
The Pellucid Perspective - June 2018 - 11
The Pellucid Perspective - June 2018 - Cleveland market challenged, but not like Cavs
The Pellucid Perspective - June 2018 - 13
The Pellucid Perspective - June 2018 - 14
The Pellucid Perspective - June 2018 - It is, after all, all about the money
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