The Pellucid Perspective - June 2018 - 9

INDUSTRY
SCORECARD

May golf weather impact: We Finally Catch a Break

fter 4 consecutive months of unfavorable weather, May
delivered in a meaningful way as results for the month
registered a 6% gain at the national level vs. Year Ago
(YA). Given the wider geography now in season, that shot in
the arm improved the Year-to-Date (YtD) deficit by over ten
points but it still rests at -13%. To answer the question about
whether May beat a "low base," the '18 results were basically
in line with the 10-year average. In regional breadth for the
YtD period, the unfavorability remains widely distributed, with
a favorable/unfavorable breadth ratio of 1:4 with 9 weatherfavorable regions countered by 32 weather-unfavorable regions
(remaining 4 regions are in the neutral zone of +/- 2% with all

May YtD 2018
Month Capacity Rds, % Change vs. YA ......................+6%
YtD Capacity Rds, % Chng vs. YA ............................ -13%
YtD Up/Down Breadth Ratio .......................................1:4
# of Regions Up........................................................ 9
# of Regions Down.................................................. 32
YtD % Utilization Rate (Apr '18) ............................... 61%
YtD % Utilization Rate Pt. Chng vs. YA (Apr '18) ..... +9pts

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45 Pellucid weather-based regions in season).
Looking at weather impact performance by day-of-week, the
damage was relatively balanced between weekends and weekdays (results by day-of-week and the figures for weekday and
weekend available to Pellucid subscribers). The year-end forecast changed marginally based on the May results and the reforecast for the balance of the year. Pellucid subscribers know
what that number is and whether we'll gain back any of the lost
weather ground in the remaining months of the year. If you'd
like to join them in being in-the-know regarding those important details and having early-warning guidance, subscribe to the
monthly Geographic Weather Impact report or our Cognilogic
facility-level web-based information service by following the
instructions and links at the end of this article.
Played Rounds data for April published by Golf Datatech
continued to be "bad news" when looked at in isolation as it registered -14% for the month vs. YA. Factoring in weather however and looking at Utilization, Pellucid is the bearer of good
news (for a change) quantifying that demand results clearly
outperformed the weather decline, producing a Utilization gain
for the month. For the YtD period, the first 4 months' pattern
continues, as we're showing a Utilization gain driven by Played
Rounds down 9% against Available Rounds down >20%. Beneath this national picture, there are winners and losers in both
Played Rounds and Utilization Rate among the 61 key Markets (including Pellucid's designated Top 25 markets) and this
The Pellucid PersPecTive

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Table of Contents for the Digital Edition of The Pellucid Perspective - June 2018