The Pellucid Perspective - July 2018 - 10

MARKET FOCUS

Pittsburgh, steely in its resolve to climb the top 25
Pittsburgh, PA Metro Core Business Statistical Area (CBSA)

I

n this monthly section we profile one of the Top 25 US Golf
Markets based on a Pellucid composite score of the golfer
base, supply level and rounds demand. Within that Top 25
universe, we then rank them based on relative health using a
Pellucid weighted scoring system of 8 variables ranging from
Population Growth to Estimated Profitability-per-Available
Round. In this issue, we'll profile the 24th healthiest market,
the Pittsburgh Metro Core Business Statistical Area (CBSA).
After last month's profile of Cleveland, OH, we just need to
hop a short distance east to a very similar market in Pittsburgh
on the western side of PA. Home to more bridges than Venice
(over 445 according to several web sources, not difficult when
the city sits at the convergence of three rivers) and home to Mr.
Rogers' Neighborhood (based on Oakland PA, we highly recommend the recently released movie "Won't You Be My Neighbor", spoiler alert though, it's more satisfying educational history than riveting entertainment), the steel city has transformed
over the years from primarily blue-collar to a more balanced
blue-white blend (with its growth of financial services compa-

nies as well as Carnegie Mellon) which historically bodes well
for golf with our historic bias toward education and income.
Let's take a look at the current golf economy in the home of
Steelers, Pirates and Penguins and see how hospitable Pittsburgh is for the golf industry and the average operator.
By rounds demand (one of our 3 selection criteria for initial
inclusion in the Top 25 list), the Pittsburgh CBSA ranks 15th
among US markets with facility-reported annual demand of
just under 2.2M rounds (that facility-reported tally counts both
local and tourist play). Looking at the golf consumer base, we
see that it's home to a healthy local golfer base of roughly 0.2M
golfers (ranking 23rd in the US, remember this is only local, resident population, doesn't count any annual tourist inflow). That
golfer base is served by a supply amount of 146 18-hole equivalents (EHE) producing a relatively "light" ratio of roughly 1.3K
local resident golfers per EHE, well below the national average.
The supply mix vs. the national distribution across Pellucid's
five access/value/usage segments is fairly evenly balanced with
slightly more concentration in Public-Value and Public-Premi-

Sometimes the best
moments of the job...

...are the ones
you don't get to see.

Your course is more than just a superb collection of fairways, greens and bunkers. To golfers, it's a sacred
place where memories are made. You're passionate about protecting healthy, happy places where we
work and play. We're with you. That's why we back our customers with the full scope of our global
scientific development, technical expertise, business-building tools, education and industry advocacy.

@BayerGolf
Bayer CropScience LP, Environmental Science Division, 2 TW Alexander Drive, Research Triangle Park, NC 27709. 1-800-331-2867. www.backedbybayer.com. Bayer (reg'd) and the Bayer Cross (reg'd) are registered trademarks of Bayer.
Not all products are registered in all states. Always read and follow label instructions carefully. ©2018 Bayer CropScience LP. ES-118-MULTI-186-A-R1

10 The Pellucid PersPecTive

July 2018


https://www.backedbybayer.com https://www.twitter.com/BayerGolf http://www.backedbybayer.com

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2018

TOC
Golf course resurrection: Go big or go home in Salt Lake City UT
We’re missing the boat on Match Play
Golf’s landscape changes
June golf weather impact: Winning streak stops at 1
Pittsburgh, steely in its resolve to climb the top 25
The Pellucid Perspective - July 2018 - TOC
The Pellucid Perspective - July 2018 - Golf course resurrection: Go big or go home in Salt Lake City UT
The Pellucid Perspective - July 2018 - 3
The Pellucid Perspective - July 2018 - 4
The Pellucid Perspective - July 2018 - We’re missing the boat on Match Play
The Pellucid Perspective - July 2018 - Golf’s landscape changes
The Pellucid Perspective - July 2018 - June golf weather impact: Winning streak stops at 1
The Pellucid Perspective - July 2018 - 8
The Pellucid Perspective - July 2018 - 9
The Pellucid Perspective - July 2018 - Pittsburgh, steely in its resolve to climb the top 25
The Pellucid Perspective - July 2018 - 11
The Pellucid Perspective - July 2018 - 12
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