The Pellucid Perspective - July 2018 - 4

GOLF COURSE
REDEVELOPMET

power it. What we've got so far is justification and emotional
gush around the well-worn themes of civic pride, recovering a
"lost gem" and as an amenity to the airport facelift. To wit, here
are quotes from the Deseret News from various parties involved
in making this vision a reality:
*

*
*

"Wingpointe is a beautiful course that sadly has been
lost. It's what hundreds of thousands of people see when
they first enter our city. You never get a second chance
to make a first impression. Having a beautiful, busy golf
course sends a message." (WCI organizer)
"This is one that hits me in the heart and I really want to
see this golf course come back to life. It is really important to the city and to the new airport." (SLC mayor)
"We lost a jewel, we know where it is, but we can clean
it up with the most advanced technological products and
make it brighter than ever before. There's so much potential there to elevate it above even what it was before."
(golf course architect candidate)

In the immortal words of Sarah Palin, there's a lot of "hopey,
changey" language in the above supportive statements. Given
that none of the above individuals will likely have a direct economic investment in the project, one has to take that collective
support with a (large) grain of salt. If I were handicapping the

likelihood of this to a) happen and b) be economically viable
based on what I know today and my knowledge using Pellucid's
Golf Local Market Analyzer to assess the immediate trade area
of this location, I'd probably give it a 50/50 chance of happening
and 25/75 chance of it succeeding economically within the first 5
years. That's just my professional opinion though and, as always,
only time will tell how good my crystal ball is. The thing that I
like is that they're approaching the previously failed facility with
new, multi-faceted ideas and partnerships and they're placing the
financial risk in the hands of private vs. public investment this
time around.
As I look at an increasing trend of municipalities either
jumping in or considering purchase of failing privately-run facilities, I think this might be a model for more public-private
partnerships to share the financial risk while at the same time
helping municipalities protect green spaces and recreation
where it makes sense. If I'm right, this approach may prevent
some number of "double drownings" I see in the future where
municipalities have jumped in to save a golf course from redevelopment but will turn out in two years time or less to just
be another $250K annual subsidy required from the coffers of
the general fund or the pocketbooks of you-and-me taxpayers. Let's see if SLC can show us the way to a more intelligent
model and balance of financial risk and desired land planning/
use as it relates to struggling golf properties.
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Table of Contents for the Digital Edition of The Pellucid Perspective - July 2018

TOC
Golf course resurrection: Go big or go home in Salt Lake City UT
We’re missing the boat on Match Play
Golf’s landscape changes
June golf weather impact: Winning streak stops at 1
Pittsburgh, steely in its resolve to climb the top 25
The Pellucid Perspective - July 2018 - TOC
The Pellucid Perspective - July 2018 - Golf course resurrection: Go big or go home in Salt Lake City UT
The Pellucid Perspective - July 2018 - 3
The Pellucid Perspective - July 2018 - 4
The Pellucid Perspective - July 2018 - We’re missing the boat on Match Play
The Pellucid Perspective - July 2018 - Golf’s landscape changes
The Pellucid Perspective - July 2018 - June golf weather impact: Winning streak stops at 1
The Pellucid Perspective - July 2018 - 8
The Pellucid Perspective - July 2018 - 9
The Pellucid Perspective - July 2018 - Pittsburgh, steely in its resolve to climb the top 25
The Pellucid Perspective - July 2018 - 11
The Pellucid Perspective - July 2018 - 12
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