The Pellucid Perspective - July 2018 - 7

INDUSTRY
SCORECARD

June golf weather impact: Winning streak stops at 1

oping to extend our winning streak to 2 months after very favorable May results, June delivered parity
weather results to last year registering a 1% gain for
the month at the national level vs. Year Ago (YA). The silver
lining is that we didn't go backwards and the flat results improved the Year-to-Date (YtD) deficit by four points but it's
still significantly below YA at -9% comparatively. Comparing
June Golf Playable Hours (GPH) to the 10 year "norm" for the
month nationally, it was basically in line with that value. In
regional breadth for the YtD period, the unfavorability remains
widely distributed with a favorable/unfavorable breadth ratio of
1:4 with 9 weather-favorable regions countered by 32 weatherunfavorable regions (remaining 4 regions are in the neutral zone

June YtD 2018
Month Capacity Rds, % Change vs. YA ......................+1%
YtD Capacity Rds, % Chng vs. YA .............................. -9%
YtD Up/Down Breadth Ratio .......................................1:4
# of Regions Up........................................................ 9
# of Regions Down.................................................. 32
YtD % Utilization Rate (May '18) .............................. 57%
YtD % Utilization Rate Pt. Chng vs. YA (May '18) .... +5pts

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of +/- 2% with all 45 Pellucid weather-based regions in season).
Looking at weather impact performance by day-of-week for the
YtD period, the deficit is slightly more in weekdays than weekends and, within weekends, the Saturday vs. Sunday weather
has been quite different (results by day-of-week and the figures
for weekday and weekend available to Pellucid subscribers). The
year-end forecast changed marginally based on the June results
and the reforecast for the balance of the year. Pellucid subscribers know what that number is and whether we'll gain back any
of the lost weather ground in the remaining months of the year.
If you'd like to join them in being in-the-know regarding those
important details and having early-warning guidance, subscribe
to the monthly Geographic Weather Impact report or our Cognilogic facility-level web-based information service by following the instructions and links at the end of this article.
Played Rounds data for May published by Golf Datatech was
a "good news" story when looked at in isolation registering +5%
for the month vs. YA. Factoring in weather however and looking at Utilization, those results simply followed the previouslyreported favorable weather results producing flat Utilization
for the month. For the YtD period, the favorable Utilization
pattern continues to be driven by smaller declines in Played
Rounds vs. Available Rounds declines. Beneath this national
picture, there are winners and losers in both Played Rounds and
Utilization Rates among the 61 key Markets (including Pellucid's designated Top 25 markets) and this next-level-detail of
The Pellucid PersPecTive

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Table of Contents for the Digital Edition of The Pellucid Perspective - July 2018