The Pellucid Perspective - August 2018 - 11

INDUSTRY
SCORECARD

July golf weather impact: Solidly sideways

A

s an interesting trivia fact, July is the "apex month" for Golf
Playable Hours for the industry due to the fact that the
entire nation is fully participating and its proximity to the
summer solstice date which delivers maximum daylight. July delivered the 2nd consecutive month of parity weather, registering
a fractional decline (-0.1%) for the month at the national level
vs. Year Ago (YA). Similar to June, the silver lining is that we
didn't go backwards and the flat results improved the Year-toDate (YtD) deficit by two points, but it's still significantly below
YA at -7% comparatively. Comparing July Golf Playable Hours
(GPH) to the 10 year "norm" for the month nationally, it was
also basically in line with that value. In regional breadth for the
YtD period, the unfavorability remains widely distributed with a

July YtD 2018
Month Capacity Rds, % Change vs. YA ........................ 0%
YtD Capacity Rds, % Chng vs. YA .............................. -7%
YtD Up/Down Breadth Ratio .......................................1:4
# of Regions Up........................................................ 8
# of Regions Down.................................................. 30
YtD % Utilization Rate (Jun '18) ............................... 55%
YtD % Utilization Rate Pt. Chng vs. YA (Jun '18) ..... +3pts

www.PellucidCorp.com

favorable/unfavorable breadth ratio of 1:4, with 8 weather-favorable regions countered by 30 weather-unfavorable regions. The
remaining 7 regions are in the neutral zone of +/- 2%. Looking at
weather impact performance by day-of-week for the YtD period,
the deficit is relatively balanced between weekdays and weekends
while, within the weekend dayparts, Saturday vs. Sunday weather
has been quite different. (Results by day-of-week and the figures
for weekday and weekend are available to Pellucid subscribers).
The year-end forecast remained similar to the June crystal ball. Pellucid subscribers know what that number is and
whether we'll gain back any of the lost weather ground in the
remaining months of the year. If you'd like to join them in being in-the-know regarding those important details and having
early-warning guidance for marketing and expense decisions,
subscribe to the monthly Geographic Weather Impact report
or our Cognilogic facility-level web-based information service
by following the instructions and links at the end of this article.
Played Rounds data for June published by Golf Datatech was
a "sideways" story when looked at in isolation, registering -1%
for the month vs. YA. The more insightful view, after factoring in weather, is that Utilization was off slightly due to Pellucid's previously-reported slightly improved weather for the
month. For the YtD period, Utilization continues to be favorable, driven by smaller declines in Played Rounds vs. the decline
in Available Rounds. Beneath this national picture, there are
winners and losers in both Played Rounds and Utilization Rates
The Pellucid PersPecTive

11


http://www.PellucidcorP.com

Table of Contents for the Digital Edition of The Pellucid Perspective - August 2018

TOC
Real estate golf supply contraction: Someone’s gotta’ pay
Municipal golf: What’s in a number?
We can do better at welcoming new golfers
Golf - easy to be hard?
July golf weather impact: Solidly sideways
MN operators doing well against tough odds
Back surgery recovery is Tiger’s greatest achievement
The Pellucid Perspective - August 2018 - TOC
The Pellucid Perspective - August 2018 - Real estate golf supply contraction: Someone’s gotta’ pay
The Pellucid Perspective - August 2018 - 3
The Pellucid Perspective - August 2018 - 4
The Pellucid Perspective - August 2018 - Municipal golf: What’s in a number?
The Pellucid Perspective - August 2018 - 6
The Pellucid Perspective - August 2018 - 7
The Pellucid Perspective - August 2018 - We can do better at welcoming new golfers
The Pellucid Perspective - August 2018 - 9
The Pellucid Perspective - August 2018 - Golf - easy to be hard?
The Pellucid Perspective - August 2018 - July golf weather impact: Solidly sideways
The Pellucid Perspective - August 2018 - 12
The Pellucid Perspective - August 2018 - 13
The Pellucid Perspective - August 2018 - MN operators doing well against tough odds
The Pellucid Perspective - August 2018 - 15
The Pellucid Perspective - August 2018 - 16
The Pellucid Perspective - August 2018 - Back surgery recovery is Tiger’s greatest achievement
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