The Pellucid Perspective - May 2019 - 6

INDUSTRY
HEALTH?

Some notable "misses" here in addressing industry challenges and
barriers to growth where the USGA could help such as enhancing the "fun
factor" for golf..., making it easier to learn... and encouraging more golferfriendly and lighter-cost course setups and maintenance practices.

*

*
*

*

*

*

USGA's 14 national championships and internationally
in particular where we're seeing the game grow at an
encouraging rate"
Challenges to be overcome for the game to be successful long-term. "rising operational costs, the time it takes
to play the game and improving the golfer experience at
green-grass facilities."
"Golf has been around for 600 years and its evolution is
ongoing. We're all in this together, united by our love
for the game."
"We invested in our own USGA studio at our headquarters so we can produce live discussions on YouTube
and Twitter on matters of importance to the game, such
as education of golf 's new Rules, and other on-demand
programming"
"The evolution of digital communication has also
opened a two-way dialogue where we're able to directly
interact with fans on issues that are most important to
them."
"Our industry has emphasized the economic benefits of
golf at the national and local levels. When we consider
jobs, revenue for local economies, charitable contributions and the like, we appreciate that golf 's impact is
both substantive and significant."
"For instance, golf courses are green spaces that help
communities with stormwater runoff, infiltration, provide natural habitats for wildlife and crucial pollinators,
re-introduce native plant materials, and control urban
heat islands that otherwise might exist if a golf course
were converted to a housing or business development."

In summary, Mr. Davis is saying we're evolving to meet our
fans where they consume media, to have a two-way dialogue
with them around topics about the rules, our national tournaments etc. and it's in everyone's best interest to preserve as many
of the existing golf courses as we can, regardless of the economics. Some notable "misses" here in addressing industry challenges and barriers to growth where the USGA could help such as
enhancing the "fun factor" for golf (relaxed rules, using handicaps for match vs. stroke play), making it easier to learn (simplified rules, acknowledge the recreational game/equipment)
and encouraging more golfer-friendly and lighter-cost course
setups and maintenance practices. I feel the USGA could help
the industry reshape our product and message and, in parallel,
evolve its image vs. their current "where fun goes to die" reputation (among the general golfer population) or as the protector
of sacred "tradition" and the status quo (among the committed,
core golfers).

6 The Pellucid PersPecTive

PGA TOUR ( Jay Monahan), caveat, he states upfront and
often, "from a PGA TOUR perspective" so he's not necessarily
representing that he addresses the industry at large
*
*

*
*

"I'm very optimistic on where golf is and where it's
headed...from increases in fan engagement...to business successes, to the $190M generated for charity."
"We've continued to have success in signing long-term
sponsorship agreements...it reflects not only on the
strength and future of the TOUR, but our sport as
a whole." (could you elaborate on how golf facilities,
course equipment suppliers, club manufacturers, the
golfing population etc. benefit?)
"We also see tremendous opportunity to further engage
existing and new fans as regulated sports betting becomes a reality."
"From an industry view standpoint [here we go], there
continues to be strong collaboration between organizations on a variety of fronts, particularly in regard to
growing interest and participation in the game and
furthering the positive impact it has on lives through
charitable impact and character development." [cue The
First Tee song, "the lives we've touched"]

In summary, Mr. Monahan is acknowledging that the PGA
TOUR isn't about the industry, it's about making money, building its warchest and making sure that if anyone else has a business model to make money in any way related to broadcast
rights, the content of the PGA TOUR or any betting revenue,
they're going to be at the table and fighting for their majority
share. That's fair enough so let's dispense of any beliefs when
Golf 40/40 is launched if the PGA TOUR is in the conversation or attempting to spearhead the effort and recognize that
they're either "moonlighting" or, in the case of Golf 20/20, trying to create a PR event that will advance their primary revenue
streams of selling sponsorships and negotiating more favorable
TV contracts. Now at least we understand each other and we
won't collectively drink that Kool-Aid in the future.
LPGA (Mike Whan)
* "I know that many people in our industry focus only on
rounds played or the specific number of active golfers each year [count us among those believing they're
cardinal, not exclusive metrics], but one thing is clear to
me - more and more people are watching, caring and
becoming engaged in the sport than ever before."
* "It's also exciting to see the spread of the female game
at grassroots levels with girls under the age of 18
May 2019



The Pellucid Perspective - May 2019

Table of Contents for the Digital Edition of The Pellucid Perspective - May 2019

TOC
ORCA + weather impact yields new, encouraging Phoenix insights
Industry associations see blue skies, green fields
Public companies have less leeway to “fudge” numbers
April: Solid up, but beats a “soft comp”
Mar Utilization: Flat rounds wastes positive weather
“We’re #2,” chasing San Diego
MCO Consolidation & New Formats Mushroom
The Pellucid Perspective - May 2019 - TOC
The Pellucid Perspective - May 2019 - ORCA + weather impact yields new, encouraging Phoenix insights
The Pellucid Perspective - May 2019 - 3
The Pellucid Perspective - May 2019 - 4
The Pellucid Perspective - May 2019 - Industry associations see blue skies, green fields
The Pellucid Perspective - May 2019 - 6
The Pellucid Perspective - May 2019 - 7
The Pellucid Perspective - May 2019 - 8
The Pellucid Perspective - May 2019 - Public companies have less leeway to “fudge” numbers
The Pellucid Perspective - May 2019 - April: Solid up, but beats a “soft comp”
The Pellucid Perspective - May 2019 - 11
The Pellucid Perspective - May 2019 - Mar Utilization: Flat rounds wastes positive weather
The Pellucid Perspective - May 2019 - 13
The Pellucid Perspective - May 2019 - “We’re #2,” chasing San Diego
The Pellucid Perspective - May 2019 - 15
The Pellucid Perspective - May 2019 - MCO Consolidation & New Formats Mushroom
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