The Pellucid Perspective - July 2019 - 10

WEATHER
IMPACT

JUNE

Another
underwhelming
performance

Pac
NW Cst N
/

Pac
NW Cst S
/

J

une's results caught us by surprise as Golf Playable Hours
(GPH) were down compared to the same month last year
(with both lagging the 10-year norm). That basically kept
us even for the Year-to-Date (YtD) results (+1%) but remembering that last year as the benchmark is a pretty low hurdle.
YtD regional GPH breadth remains neutral at 1:1 with 15 favorable regions countered by 19 unfavorable regions (with 11 in
the neutral zone of +/- 2% with all regions now in full swing).
Looking at weather impact performance by day-of-week for the
YtD period, it's all over the board both by weekparts (weekday
vs. weekend) and dayparts (Mon-Sun) with, unfortunately, Friday and Saturdays being the "biggest losers" (ouch). The lone
encouraging weather figure is that the Year-End (YE) forecast
strengthened slightly vs. the May reading (our subscribers know
this number, everyone else will have to either guess or order one
of our weather impact reports/services (see link below) to put you
"in the know").
Played Rounds data for May published by Golf Datatech
registered down following our previously-reported GPH decline but, encouragingly, beat the weather decline so Utilization
showed a gain for the month. That also shored up the YtD Utilization figure which is now within sight of being flat for the year.
As always, beneath this national picture, there are winners and
losers in both Played Rounds and Utilization Rates among the
61 key Markets (including Pellucid's designated Top 25 markets)
and this next-level-detail of results is also available to Pellucid
Publications members and Geographic Weather Impact report
subscribers.
Jim Koppenhaver comments, "I have to admit I didn't see that
one coming. Last June's GPH number wasn't anything to write
home about so I thought we'd lap it pretty easily this year and finish the first half on an upswing. Instead we get a decline which
will likely beget a negative figure for rounds when they're released
next month and we'll exit the 1st half of '19 once again in the red.
Crap. The Utilization figures are once again the silver lining in
the (literal) cloud as rounds demand stubbornly resists poorerthan-anticipated weather through six months. Among Pellucid's
Top 25 US Golf Markets for the YtD period, Philly and Minneapolis are the leading gainers in Utilization while Dallas and
Detroit unseated last month's leading laggards. Again, if you want
to know which of our Top 25 Golf Markets posted Utilization
gains, how much and what the dynamics are behind those gains,
just go to our website and get on the Monthly Weather Impact
subscription or sign up for Cognilogic (facility-level access via the
web)." Click here.
n

10 The Pellucid PersPecTive

No
CA Coast
/

Pac
Inland N
/

No
Rck Mtn
/

Pac
Inland S
/

C CA
Valley N
/

C CA
Valley C
/

So
CA Coast
/

No
NV
/

No
Int Mtn
/

So
NV
/

Cen
CA Val So
/

C
Rc

So
Int Mtn
/

Des
SW West
/

Key
>+2% vs. YA
+/- 2% vs. YA
>-2% vs. YA
No arrow = NA

"I have to admit I didn't see that one coming.
Last June's GPH number wasn't anything to
write home about so I thought we'd lap it pretty
easily this year and finish the first half on an
upswing. Instead we get a decline which will
likely beget a negative figure for rounds when
they're released next month and we'll exit the
1st half of '19 once again in the red. Crap."

July 2019

De
SW E
/


https://www.pellucidcorp.com/reports

The Pellucid Perspective - July 2019

Table of Contents for the Digital Edition of The Pellucid Perspective - July 2019

TOC
Does enjoyment trump time & money?
Golfertainment; Drive Shack vs. TopGolf
“Does my course website need to be secure?”
June: Another underwhelming performance
Weather disappoints, rounds lag disappointment
DC golf like politics, fragile coalitions
Light month as industry hits mid-season
The Pellucid Perspective - July 2019 - TOC
The Pellucid Perspective - July 2019 - Does enjoyment trump time & money?
The Pellucid Perspective - July 2019 - 3
The Pellucid Perspective - July 2019 - 4
The Pellucid Perspective - July 2019 - 5
The Pellucid Perspective - July 2019 - Golfertainment; Drive Shack vs. TopGolf
The Pellucid Perspective - July 2019 - 7
The Pellucid Perspective - July 2019 - 8
The Pellucid Perspective - July 2019 - “Does my course website need to be secure?”
The Pellucid Perspective - July 2019 - June: Another underwhelming performance
The Pellucid Perspective - July 2019 - 11
The Pellucid Perspective - July 2019 - Weather disappoints, rounds lag disappointment
The Pellucid Perspective - July 2019 - 13
The Pellucid Perspective - July 2019 - DC golf like politics, fragile coalitions
The Pellucid Perspective - July 2019 - 15
The Pellucid Perspective - July 2019 - Light month as industry hits mid-season
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